{"id":47746,"date":"2020-01-07T10:14:41","date_gmt":"2020-01-07T10:14:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=47746"},"modified":"2020-01-07T10:14:41","modified_gmt":"2020-01-07T10:14:41","slug":"loreal-launches-perso-ai-makes-beauty-personal","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loreal-launches-perso-ai-makes-beauty-personal\/","title":{"rendered":"L’Oreal launches Perso, AI that makes beauty personal"},"content":{"rendered":"

L’Or\u00e9al has plans to bring personalised beauty solutions into the home, via a new smart device.<\/p>\n

The beauty giant has unveiled an AI-powered at-home system dubbed \u2018Perso’ at the tech convention CES 2020, which is currently underway in Las Vegas.<\/p>\n

Developed by the L’Or\u00e9al Technology Incubator, Perso stands at just 6.5 inches high, but offers big solutions: the smart skincare system is capable of providing personalized skincare solutions via a four-step process.<\/p>\n

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First up is a personal skin analysis, performed via the Perso mobile app using L’Or\u00e9al-owned ModiFace artificial intelligence (AI) technology to assess the user’s complexion. Then, using Breezometer geo-location data, Perso assesses any local environmental conditions — such as humidity, weather and the UV index — that might influence the state of the user’s skin. The third step sees the user share their personal skincare concerns and product preferences with the app, before the final step, in which the device dispenses a single dose of a personalized blend of product such as moisturizer, serum or under-eye cream. The technology also adjusts for morning and evening application, and the brand claims that with regular use, Perso’s AI platform will be able to alert users to the formulas that are working best for them and automatically adapt its formulas.<\/p>\n