{"id":48032,"date":"2020-01-13T12:35:02","date_gmt":"2020-01-13T12:35:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=48032"},"modified":"2020-01-13T16:48:20","modified_gmt":"2020-01-13T16:48:20","slug":"macallan-dubai-duty-free-perfect-harmony-exclusive-launch-macallan-concept-number-2","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/macallan-dubai-duty-free-perfect-harmony-exclusive-launch-macallan-concept-number-2\/","title":{"rendered":"The Macallan and Dubai Duty Free in perfect harmony for exclusive launch of The Macallan Concept Number 2"},"content":{"rendered":"

Edrington Global Travel Retail (GTR) and Dubai Duty Free partnered to deliver a month-long global exclusive launch for The Macallan Concept Number 2.<\/p>\n

The Macallan Concept Number 2<\/a> is the second release in the Concept Series \u2013 a travel retail exclusive collection which fuses the passion behind The Macallan\u2019s whisky making with innovative art, music and culture. The Macallan Concept Number 2 is inspired by the similarities in the creative approaches of crafting whisky and creating music, born out of The Macallan Whisky Maker Steven Bremner\u2019s two passions: whisky and house music.<\/p>\n

Throughout December, The Macallan Concept Number 2 was exclusively available at Dubai Duty Free\u2019s outlets at Dubai International Airport, supported by activations and major in-store visibility that will continue through January. At promotional locations in Concourses A and D, the synergies between house music and whisky are brought to life through an engaging activation which allows shoppers to craft their own personalised house music and download their track via a QR code.<\/p>\n

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Jeremy Speirs, Managing Director EMEA Travel Retail, Edrington, commented: \u201cThe Macallan Concept Series has resonated strongly with global travellers \u2013 providing an eye-catching platform for consumer engagement and retail theatre. Given the success of Concept Number 1\u2019s exclusive launch with Dubai Duty Free last year, we\u2019re naturally delighted to partner once more to introduce the world of Concept Number 2 to Dubai Airport\u2019s passengers.\u201d<\/p>\n

Sharon Beecham, Vice President \u2013 Purchasing, Dubai Duty Free, said: \u201cThe Macallan continues to build its reputation in travel retail not only as an iconic luxury spirit but one which is consistently presented in engaging and innovative formats. The global exclusive launch of The Macallan Concept Number 2 continues a strong track record of partnership between ourselves and the brand and delivers a truly differentiated experience to our customers at Dubai.\u201d<\/p>\n

The Macallan Concept Number 2 is now available to purchase at The Macallan Boutiques in Taiwan Taoyuan Airport\u00a0and London\u00a0Heathrow\u00a0Airport\u00a0Terminal\u00a05;\u00a0as well\u00a0as Dubai\u00a0Duty\u00a0Free. It\u00a0will be available in select airports globally from this month onwards.<\/strong><\/p>\n

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Previously on Duty Free Hunter:<\/strong><\/p>\n

The Macallan reveals Concept No. 2 – a house music inspired malt whisky for travellers<\/a><\/p><\/blockquote>\n