Actress Anya Taylor-Joy has been named the inaugural ambassadress of Viktor & Rolf’s ‘Flowerbomb’ franchise.<\/p>\n
The “Peaky Blinders” actress is kickstarting her new role with a fresh campaign celebrating the house’s signature Flowerbomb scent, which first launched in 2005.<\/p>\n
“We have an ongoing love affair with Flowerbomb, our first fragrance,” said the brand’s founders Viktor Horsting and Rolf Snoeren, in a statement. “To see the spirit continue to bloom bigger with the passage of time is really a tribute to our constant belief in positivity and transformation — to share that message and watch it spread brings so much joy.”<\/p>\n
Of their new ambassadress, the duo said: “Anya fits so perfectly with our vision as she is so passionate about the joy of her art. She perfectly embodies the message we want to share — she is sensual, mysterious and powerful at once.”<\/p>\n
The surreal campaign sees Taylor-Joy standing in a Flowerbomb bottle in a Viktor & Rolf haute couture gown, before transforming into a floral goddess. Created by the photographers and directors Inez Van Lamsweerd and Vinoodh Matadin, the film is a nod to Flowerbomb’s original campaign, and the scent’s “power to transform anything into something positive.”<\/p>\n
https:\/\/www.instagram.com\/p\/B7WQ5pBoFCE\/<\/p>\n
Taylor-Joy is obviously a fan of the scent, which was dreamed up by the perfumers Domitille Michalon-Bertier, Carlos Bena\u00efm and Olivier Polge, and is known for its notes of sambac jasmine flowers, freesias, cattleya orchids and centifolia roses. The star has already worked on a fragrance campaign for Viktor & Rolf, having fronted its \u2018Flowerbomb Midnight<\/a>‘ campaign last year.<\/p>\n https:\/\/www.instagram.com\/p\/B7RHhTVDvn7\/?utm_source=ig_embed&utm_campaign=embed_video_watch_again<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Actress Anya Taylor-Joy has been named the inaugural ambassadress of Viktor & Rolf’s ‘Flowerbomb’ franchise.<\/p>\n","protected":false},"author":3,"featured_media":48251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477],"tags":[7385,7582,39,51,2314,9072,216,3202],"class_list":["post-48250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-viktorandrolf_fragrances","tag-anya-taylor-joy","tag-dutyfree","tag-flowerbomb","tag-flowerbomb-duty-free","tag-peaky-blinders","tag-travel-retail","tag-viktor-rolf-fragrances"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=48250"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/48251"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=48250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=48250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=48250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}