Herm\u00e8s launches into beauty with a new lipstick line.<\/p>\n
For the first time in its 183-year history, Herm\u00e8s is dipping its toes into the beauty world with a line of lipsticks. Titled Rouge Herm\u00e8s, the collection of 24 colours draws from the label\u2019s archive of 75,000 silk swatches and 900 leather shades. Meanwhile, the packaging is made from the same metals Herm\u00e8s uses for handbag hardware. Naturally, this makes the lipsticks a bit expensive. They\u2019ll retail for $67 each, but refills will be available for $42.<\/p>\n
\u201cWe wanted to do refillable so we could use more luxurious materials that had their own value,\u201d says Pierre Hardy, creative director of jewelry and shoes, who designed the packaging. \u201cThe idea is a form that\u2019s both simple and playful enough to allow it to be done and redone ad infinitum. It\u2019s rare for an artistic director to think about packaging over a long period of time and not just a one-off.\u201d<\/p>\n
https:\/\/www.instagram.com\/p\/B7her-znt8z\/<\/p>\n
https:\/\/www.instagram.com\/p\/B7aC2agARY_\/<\/p>\n
Rouge Herm\u00e8s has been in development for two years, but it is only the beginning of the brand\u2019s foray into beauty. Going forward, Herm\u00e8s will launch a new cosmetics category roughly every six months (it did not confirm any hard dates). Eventually, a skin care line will also be produced.<\/p>\n
Rouge Herm\u00e8s will be available in select boutiques, online, and selected duty free stores from March 2020.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Herm\u00e8s launches into beauty with a new lipstick line.<\/p>\n","protected":false},"author":3,"featured_media":48274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,1,477,7093,7084,7085],"tags":[45,6838,110,963,698,39,169,534,9073,9074,96,4098,715,219,8353,216],"class_list":["post-48267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-skincare-and-haircare","tag-beauty","tag-cdf","tag-dfs","tag-dufry","tag-duty-free-americas","tag-dutyfree","tag-heinemann","tag-hermes","tag-hermes-beauty","tag-hermes-lipstick","tag-lipstick","tag-lotte","tag-makeup","tag-shilla","tag-shinsegae-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=48267"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/48274"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=48267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=48267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=48267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}