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Coach has released its first campaign images featuring new global face Jennifer Lopez. She is the female face of the brand\u2019s \u201cOriginals Go Their Own Way,\u201d while Michael B. Jordan appears in the men\u2019s ads.<\/p>\n
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Set in New York City, the spring campaign \u201cadvocates for doing things your own way and expressing yourself through purpose and style,\u201d the company said.<\/p>\n
Shot by Juergen Teller, who began working with Coach last fall, the campaign features locations including the Edge at Hudson Yards and the High Line, where Coach held its spring runway show. The images also feature the sculpture \u201cBrick House\u201d by the artist Simone Leigh, a 16-foot-tall bronze bust of a black woman, which is a symbol of diversity, and is located beneath the brand\u2019s headquarters on the High Line.<\/p>\n
\u201cAt the start of a new decade, I felt instinctively that it was right to celebrate the colour, energy and optimism of New York, our hometown and inspiration as a house,\u201d said Coach\u2019s creative director Stuart Vevers. \u201cI loved working with Juergen to bring my vision for spring to life, and to tell the stories of Jennifer and Michael in a unique and authentic way.\u201d<\/p>\n
\u201cOriginals Go Their Own Way\u201d showcases the brand\u2019s new spring bags, including the Hutton, the Rambler, and the men\u2019s Pacer Backpack and Belt Bag as well as the ready-to-wear collection.<\/p>\n