{"id":48555,"date":"2020-01-28T11:53:49","date_gmt":"2020-01-28T11:53:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=48555"},"modified":"2020-01-28T11:53:49","modified_gmt":"2020-01-28T11:53:49","slug":"barbour-reveals-new-premium-line-gold-standard","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/barbour-reveals-new-premium-line-gold-standard\/","title":{"rendered":"Barbour reveals new premium line, ‘Gold Standard’"},"content":{"rendered":"

British fashion and lifestyle brand Barbour has launched a new premium sub-brand called Gold Standard for autumn-winter 2020.<\/p>\n

The new brand, which looks to showcase Barbour\u2019s 125-year-old heritage through a collection of premium outerwear, consists of ten jackets manufactured with signature waxed cotton and quilt fabrics.<\/p>\n

The jackets are designed in ergonomic and engineered cuts, with patterns hand-cut in South Shields in the North East of England, while the use of wax, tweed and oiled leather fabrics, updated trims, linings and corozo buttons further elevates the looks.<\/p>\n

Paul Wilkinson, global marketing and commercial director at Barbour, said in a statement: \u201cBarbour Gold Standard is a new luxury premium sub-brand for men that represents the pinnacle of our offering. Designed to target a luxury\/premium distribution, it celebrates the expert craftsmanship and design knowledge we have gathered over 125 years.\u201d<\/p>\n

Images from the new campaign were shot in the Scottish Highlands, a backdrop that \u201cis reflective of the elegant detailing and robust practicality of Gold Standard outerwear\u201d and one that nods to the brand\u2019s history rooted in the British countryside.<\/p>\n

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British fashion and lifestyle brand Barbour has launched a new premium sub-brand called Gold Standard for autumn-winter 2020.<\/p>\n","protected":false},"author":3,"featured_media":48557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[9164,7719,39,9165,9167,9166,216],"class_list":["post-48555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-barbour","tag-british","tag-dutyfree","tag-gold-standard","tag-heritage","tag-outerwear","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=48555"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/48557"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=48555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=48555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=48555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}