{"id":48803,"date":"2020-02-05T15:07:34","date_gmt":"2020-02-05T15:07:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=48803"},"modified":"2020-02-05T15:07:34","modified_gmt":"2020-02-05T15:07:34","slug":"jameson-unveils-its-st-patricks-day-2020-limited-edition-bottle-with-connected-tech","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-unveils-its-st-patricks-day-2020-limited-edition-bottle-with-connected-tech\/","title":{"rendered":"Jameson unveils its St. Patrick\u2019s Day 2020 limited edition bottle (with connected tech)"},"content":{"rendered":"

Jameson Irish Whiskey, the world\u2019s favourite Irish whiskey, has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand\u2019s global St Patrick\u2019s Day celebrations.<\/p>\n

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\u2018Create your own label\u2019 connectivity offers a first for Jameson consumers.<\/span><\/strong><\/p>\n

Designed in Heffernan\u2019s signature style, each icon on the label charts the familiar journey of friends all over the world, as they \u2018join in\u2019 on the day the world turns Irish. The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories. Working out of Jameson\u2019s in-house studio, Heffernan\u2019s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan\u2019s eye-catching template and icons.<\/p>\n

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customise their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign. Participating consumers in key markets can also enter into a competition to win their own personalised limited-edition bottle.<\/p>\n

Brendan Buckley, International Marketing Director at Irish Distillers, comments: \u201cWe are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand\u2019s appreciation of local talent through Stephen\u2019s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle.”<\/p>\n

This eighth addition to the Jameson collectable limited-edition bottle series<\/a> will be available through off-trade channels in 22 markets* from the beginning of February 2020.<\/strong><\/p>\n

*The limited-edition St Patrick\u2019s Day bottle will be available in Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and the brand home, Jameson Distillery Bow St. in Dublin, Ireland.<\/strong><\/p>\n

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Jameson Irish Whiskey, the world\u2019s favourite Irish whiskey, has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking […]<\/p>\n","protected":false},"author":4,"featured_media":48805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[291,39,293,6209,2196,4002,1767,216,118,103],"class_list":["post-48803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-dublin","tag-dutyfree","tag-ireland","tag-irish-distillers","tag-jameson-duty-free","tag-jameson-irish-whiskey","tag-st-patricks-day","tag-travel-retail","tag-whiskey","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=48803"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/48803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/48805"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=48803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=48803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=48803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}