{"id":48848,"date":"2020-02-07T13:01:52","date_gmt":"2020-02-07T13:01:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=48848"},"modified":"2020-02-07T13:01:52","modified_gmt":"2020-02-07T13:01:52","slug":"boss-comes-alive-new-fragrance-debuts-in-duty-free-with-campaign-fronted-by-all-female-cast","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/boss-comes-alive-new-fragrance-debuts-in-duty-free-with-campaign-fronted-by-all-female-cast\/","title":{"rendered":"BOSS comes Alive – new fragrance debuts in duty-free with campaign fronted by all-female cast"},"content":{"rendered":"

Hugo Boss has unveiled its new fragrance, Boss Alive, with a fresh-faced campaign starring actresses Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet.<\/p>\n

Bringing an unapologetically feminine edge to the notably masculine brand, the campaign asks the women, \u201cWhat makes you feel alive?\u201d But we\u2019ll have to wait until the full campaign rolls out in March, along with the fragrance\u2019s official global release on March 1, to find out their answers. Already on sale in selected duty-free stores including World Duty Free at Heathrow.<\/a><\/strong><\/p>\n

Fronted by its all-female cast of talent and backed by a female-led team \u2013 with perfumer Annick M\u00e9nardo creating the scent and jewelry designer Am\u00e9lie Rich the bottle \u2013 the brand puts the Boss woman at the heart of its new fragrance. \u201cI wanted something [by] women for women,\u201d Hugo Boss Chief Brand Officer Ingo Wilts said.<\/p>\n

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