{"id":49109,"date":"2020-02-19T16:24:32","date_gmt":"2020-02-19T16:24:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=49109"},"modified":"2020-02-19T16:24:32","modified_gmt":"2020-02-19T16:24:32","slug":"gucci-goes-psychedelic-as-new-collection-taps-into-the-spirit-of-the-70s","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/gucci-goes-psychedelic-as-new-collection-taps-into-the-spirit-of-the-70s\/","title":{"rendered":"Gucci goes psychedelic as new collection taps into the spirit of the \u201970s"},"content":{"rendered":"

Discover Gucci GG Psychedelic Collection by Alessandro Michele, captured by fashion photographer Jordan Hemingway.<\/p>\n

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Channeling the spirit of \u201870s psychedelia, which played with visual distortion, surreal imagery and wide colour spectrums, this decorative and distinctive pattern is a vibrant re-imagination of the House\u2019s emblematic monogram. Embodying the streetwear attitude that continues to speak to the Gucci narrative, the design animates key items from ready-to-wear and accessories, bringing them together to form a full collection.<\/p>\n

From the cloakroom to the dance floor, the images by Jordan Hemingway are infused with the reflected light from mirror balls. As the night-loving creatures mingle and dance, the spinning ball picks up pace and hypnotises, eventually playfully absorbing the clubbers into a surreal space with giant mirrored walls. Have they been captured by the ball? Is this a waking dream? Who can tell?<\/p>\n

See more (and dance) on the Gucci website here\u00a0<\/a><\/strong><\/p>\n