{"id":49855,"date":"2020-03-19T12:12:22","date_gmt":"2020-03-19T12:12:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=49855"},"modified":"2020-03-19T12:12:22","modified_gmt":"2020-03-19T12:12:22","slug":"longchamp-shines-bright-with-new-collection-for-spring","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/longchamp-shines-bright-with-new-collection-for-spring\/","title":{"rendered":"LONGCHAMP shines bright with new collection for Spring"},"content":{"rendered":"

Featuring Supermodel Kendall Jenner and photographed by Columbine Goldsmith, the theme of the LONGCHAMP Spring 2020 ad campaign is the solar journey from dawn to dusk.<\/p>\n

The lead visual captures Kendall Jenner in the intense light of the midday sun. The deep blue of the sky and the sandy beige of the rocks create a dazzling colour-block effect with the model\u2019s graphic red leather mini-dress. With its feel-good vibe, infused with warmth and energy, the image speaks to the vision of the modern Longchamp woman, while also recalling the House\u2019s leather-goods heritage.<\/p>\n

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The visual also spotlights one of Longchamp\u2019s most emblematic bags: the Roseau. It has been revisited this season in a mini edition with the toggle scaled up to contemporary, oversized proportions. This new shape is worn by Kendall in the on-trend way \u2013 short and across the body \u2013 while the model\u2019s silver-tone ring and belt buckle also reprise the iconic bamboo motif.<\/p>\n

In the soft light of morning, Kendall wears a hooded dress in lightweight, pastel-pink nylon \u2013 a nod to the material of Longchamp\u2019s iconic Le Pliage \u2013 whose tie-waist and flirty hemline create a fresh, feminine mood, which is accentuated by a mini Roseau bag in black patent leather. A more sophisticated ambiance pervades the image shot during the evening\u2019s golden hour. Kendall wears a leather coat in the palest celadon, as if bleached by the sun, and carries the new Roseau bag in luxe Barenia calfskin.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Featuring Supermodel Kendall Jenner and photographed by Columbine Goldsmith, the theme of the LONGCHAMP Spring 2020 ad campaign is the solar journey from dawn to […]<\/p>\n","protected":false},"author":3,"featured_media":49858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,7088,7095,1,477,7091,7093,7092],"tags":[39,46,886,6080,312,6354],"class_list":["post-49855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-fashion","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","tag-dutyfree","tag-fashion","tag-kendall-jenner","tag-kendallforlongchamp","tag-longchamp","tag-travelretail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/49855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=49855"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/49855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/49858"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=49855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=49855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=49855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}