LVMH Group brands are using social-media campaigns to allow consumers to \u201cescape differently\u201d with branded content inspired by \u201cnomadic thinking\u201d during the coronavirus crisis.<\/p>\n
<\/p>\n
Multiple brands within the LVMH stable are embracing the concept which is in response to the global imperative for people to stay home in the midst of the pandemic.<\/p>\n
\u201cWith physical travel limited to a strict minimum and billions of people around the world asked to remain at home, the desire for distant horizons has rarely been felt so strongly,\u201d the company explains. \u201cPeople confined to their home must battle boredom as they ponder the closed doors in front of them\u2026\u201d<\/p>\n
One of the LVMH Group brands involved in the project is luxury luggage label Rimowa whose Japanese designer Naoto Fukasawa who transformed its iconic aluminum suitcase into a chair, \u201can invitation to rest, reflect and dream of a radiant future\u201d.<\/p>\n
https:\/\/www.instagram.com\/p\/B-HnPXZpxcU\/<\/p>\n
Another example was the firm\u2019s beauty brand Benefit Cosmetics, which invited followers to join a \u201cglobe-spinning\u201d contest to win a year of cosmetics supplies.<\/p>\n
https:\/\/www.instagram.com\/p\/B-UensTFHPf\/<\/p>\n
Clos19, the Moet Hennessy e-commerce platform, is publishing content that offers followers a chance to broaden their knowledge of vineyards and grape varieties.<\/p>\n
https:\/\/www.instagram.com\/p\/B-FrnRUJVrh\/<\/p>\n
Part of the LVMH Group brands campaign dips into the pages of its history to share photos shot by French photographer Jean Lariviere in the 1980s for several emblematic advertisements.<\/p>\n
In a separate response to the pandemic, LVMH has moved to provide several million surgical masks in France to help those affected by Covid-19.<\/p>\n
https:\/\/www.instagram.com\/p\/B-FuDG7J92o\/<\/p>\n","protected":false},"excerpt":{"rendered":"
LVMH Group brands are using social-media campaigns to allow consumers to \u201cescape differently\u201d with branded content inspired by \u201cnomadic thinking\u201d during the coronavirus crisis.<\/p>\n","protected":false},"author":4,"featured_media":49979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,7087,535,7101,7088,7083,7095,1,477,7091,7093,7084,7086,7099,7092,7100,7094,7098,7097,7096],"tags":[969,110,39,9431,9371,5445,1551,216],"class_list":["post-49971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-confectionery-food","category-duty-free-retailers","category-electronics-gadgets","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-mens-grooming","category-spirits","category-sunglasses-eyewear","category-toys-gifts","category-watches","category-wine-champagne","category-wines-spirits","category-writing-instruments","tag-benefit-cosmetics","tag-dfs","tag-dutyfree","tag-lvmh-group","tag-moet-hennessy","tag-rimowa","tag-travel","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/49971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=49971"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/49971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/49979"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=49971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=49971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=49971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}