{"id":50525,"date":"2020-07-28T12:31:29","date_gmt":"2020-07-28T11:31:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=50525"},"modified":"2020-07-28T12:31:29","modified_gmt":"2020-07-28T11:31:29","slug":"johnnie-walker-celebrates-200th-anniversary-with-four-exclusive-releases","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-celebrates-200th-anniversary-with-four-exclusive-releases\/","title":{"rendered":"Johnnie Walker celebrates 200th anniversary with four exclusive releases"},"content":{"rendered":"

The launch marks 200 years since John Walker first threw open the doors to a small grocery store in Scotland.<\/p>\n

First crafted in a humble grocer’s shop, Johnnie Walker has taken blended Scotch whisky from the four corners of Scotland to the four corners of the world.<\/p>\n

Johnnie Walker’s new bottlings, launching from October 2020, are a celebration of this incredible journey, pioneering spirit and dedication to quality that was started by John Walker 200 years ago.<\/strong><\/p>\n

\u201cEach of these exclusive releases bring a fresh perspective to our 200th anniversary story and are the perfect way to celebrate this huge moment for Johnnie Walker. It feels very apt to be announcing them this week to coincide with John Walker\u2019s birthday.\u201d – Jim Beveridge, Johnnie Walker Master Blender.<\/p>\n

\u201cOur 200th anniversary releases are inspired by the moment our founder, John Walker, first opened the door to his grocer\u2019s store in Kilmarnock – taking the first step on an incredible journey for Johnnie Walker. John\u2019s spark, vision and entrepreneurial fire were the impetus to growing the John Walker name, our business and ultimately a new future for Scotch whisky. This year we\u2019re celebrating the steps he first took – steps that have inspired generations of our whisky makers and are at the heart of everything we do today and will do tomorrow.\u201d – John Williams, Diageo’s Global Scotch Director<\/p>\n

The Johnnie Walker 200th Anniversary Releases:<\/strong><\/p>\n

Johnnie Walker Blue Label 200th Anniversary Limited Edition Design<\/strong><\/p>\n

\"\"

The new 200th Anniversary Limited Edition Design for the iconic Johnnie Walker Blue Label features bespoke illustrations that bring to life the bold journey and pay homage to some of the great cities and countries that have been part of the Johnnie Walker story. There are also incredible illustrations of geographical landmarks and cultural symbols which represent progress in our time in each of their respective countries.<\/p>\n

Johnnie Walker Blue Label Legendary Eight<\/strong><\/p>\n

\"\"

An exclusive release celebrating 200 years of bold and passionate craft. It is a smooth, mellow Scotch crafted using some of the very rarest whiskies in the unparalleled Johnnie Walker reserves. Each whisky is hand selected from only eight legendary distilleries that all existed when John Walker made the first steps on his journey, including some very rare expressions from long-closed \u201cghost\u201d distilleries.<\/p>\n

John Walker & Sons Celebratory Blend<\/strong><\/p>\n

\"\"

This exclusive release is inspired by a breakthrough moment in John Walker & Sons\u2019 history – the launch of Old Highland Whisky in the 1860s, the company\u2019s first commercial blend to travel from Scotland to the four corners of the world. This rich and complex whisky is inspired by the flavours found in the Walker family\u2019s grocery store in the 1860s and uses whiskies from distilleries which were operating at that time. The exclusive pack design reveals the only existing image of the Kilmarnock grocery store 200 years ago.<\/p>\n

John Walker & Sons Bicentenary Blend<\/strong><\/p>\n

\"\"

A celebration of where it all began; this exceptional whisky is a sensorial journey down the fragrant aisles of John Walker\u2019s original grocery store in Scotland. Master Blender Jim Beveridge and his team have drawn inspiration from John\u2019s store and meticulously crafted a whisky with rich layers that re-imagines the exotic flavours that shaped his imagination. It is crafted with rare and exceptional whiskies, all aged for at least 28 years, including whiskies from long-closed \u201cghost\u201d distilleries such as Pittyvaich, Cambus and Port Ellen.<\/p>\n","protected":false},"excerpt":{"rendered":"

The launch marks 200 years since John Walker first threw open the doors to a small grocery store in Scotland.<\/p>\n","protected":false},"author":3,"featured_media":50526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[69,226,451,9513,49,216,103],"class_list":["post-50525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-johnnie-walker","tag-johnnie-walker-blue-label","tag-jw200","tag-scotch","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/50525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=50525"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/50525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/50526"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=50525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=50525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=50525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}