Fendi has enlisted American actress Zoey Deutch to be the face of the new version of its emblematic Peekaboo bag in an offbeat, self-deprecating campaign. An opportunity to discover the heroine of the “The Politician” series in a new light that is both bold and eccentric.<\/p>\n
After being seen in a wide range of diverse roles, Zoey Deutch has taken on her most beautiful role yet, that of herself, for the new Fendi campaign. For the very first time, we discover a mischievous, audacious, even slightly eccentric side of the 25-year-old, who seems totally at ease.<\/p>\n
This is the very first time that the Italian house has staged its iconic Peekaboo bag with actress and producer Zoey Deutch. And in fact it’s a new version of the it bag, the “Peekaboo IseeU,” that is being showcased, with an accordion shape that is as aesthetic as it is practical. Part of Fendi’s fall-winter 2020-21 collection, the model emphasizes functionality with detachable and interchangeable interior pockets.<\/p>\n
The campaign takes the form of a mise en abyme where Zoey Deutch gradually discovers the handbag, from the street to the studio where she officially poses for the Fendi label.<\/p>\n
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