{"id":50921,"date":"2020-09-23T11:45:03","date_gmt":"2020-09-23T10:45:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=50921"},"modified":"2020-09-23T11:45:03","modified_gmt":"2020-09-23T10:45:03","slug":"valentino-and-lady-gaga-bring-new-voce-viva-fragrance-to-life-in-duty-free-at-major-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/valentino-and-lady-gaga-bring-new-voce-viva-fragrance-to-life-in-duty-free-at-major-airports\/","title":{"rendered":"Valentino (and Lady Gaga) bring new VOCE VIVA fragrance to life in duty-free at major airports"},"content":{"rendered":"

Valentino’s new fragrance VOCE VIVA is coming to duty-free stores this month with special events and entertainment for travelling shoppers.<\/p>\n

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Valentino introduces VOCE VIVA, an ode to Valentino multi-faceted femininity with colour, couture, and cool notes embodied by a bold and engaged personality with a strong and inimitable voice : Lady Gaga.<\/p>\n

VOCE VIVA eau de parfum<\/strong><\/p>\n

– A COLOUR NOTE: a colourful and sparkling opening of Italian Bergamot, softened by sweet and juicy mandarin.
\n– A COUTURE NOTE: an opulent bouquet of orange blossom absolute and golden gardenia accord.
\n– A COOL NOTE: an unexpected crystal moss brings a modern intensity to the base becoming wholly addictive by the addition of enveloping vanilla infusion.<\/p>\n

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The bottle transmits the values of Maison Valentino and the VOCE VIVA femininity. A sleek block of glass refracts the light passing through its golden-hued scent allowing a V of light to emerge. Square and notched on the sides, it fits perfectly in the grip of your hand. The emblematic Valentino rockstud highlights the cap and collar, portraying a modern edgy personality. A vibrant red signs this iconic Valentino bottle. Red has always been the iconic colour of the house, but as<\/p>\n

Piccioli says, \u201cto give a new perspective is a good challenge\u201d. For him red is not only powerful but also a romantic and personal colour.<\/p>\n

The new fragrance is available in Travel Retail Europe Middle East Africa.<\/strong><\/p>\n

It will be showcased at several airports including, Dubai, Doha, Madrid, Heathrow, and Istanbul between this month and December.<\/strong><\/p>\n

At Doha and Dubai airports, in safe conditions, customers will enjoy unique voice print retailtainment. Customers will record their voice into a microphone, then an axi-draw machine will sketch their sonograph onto a poster to be taken back home.<\/strong><\/p>\n

At other airports, customers will enjoy a digital experience by recording their voice into their smart phone through a QR code. Then, they will share their recording and voice print digitally through social channels and messaging services.<\/strong><\/p>\n

https:\/\/www.facebook.com\/valentino\/posts\/10158433915831131<\/p>\n

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