{"id":50965,"date":"2020-09-24T15:31:35","date_gmt":"2020-09-24T14:31:35","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=50965"},"modified":"2020-09-24T15:31:35","modified_gmt":"2020-09-24T14:31:35","slug":"byredo-ventures-into-beauty-with-launch-of-makeup-line","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/byredo-ventures-into-beauty-with-launch-of-makeup-line\/","title":{"rendered":"Byredo ventures into beauty with launch of makeup line"},"content":{"rendered":"

Two years ago, Byredo Founder and Creative Director Ben Gorham started working on what would become Byredo Makeup. \u201cWe wanted makeup \u2014 both wearing and making \u2014 to be instinctive,\u201d – now its finally arrived.<\/p>\n

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Together with renowned makeup artist Isamaya Ffrench<\/a>, Gorham started with colour, weaving a narrative around an idea they called the \u201copen beauty system.\u201d The idea was to take traditional makeup products and give them a multipurpose lease on life, giving the choice of self-expression back to the wearer. \u201cI do not want to tell people how to wear cosmetics, but to inspire them,\u201d explains Ffrench. \u201cOur first products are simply sticks of colour \u2013 colours that are universally beautiful and to be worn in whichever way you like.\u201d<\/p>\n

The ensuing Colour Stick, arriving in 16 shades, launches beside lipstick (in 7 satin and 8 matte shades), mascara, eyeliner and lip balm. Though the latter products aren\u2019t multipurpose, Gorham and Ffrench would instead position subjectivity in the weight of the colours and names. \u201cAs in Byredo\u2019s scents, it\u2019s about translating an emotional connection, this time through colour and language; there is a nostalgic, specific, sensorial attachment through both the colours and the names,\u201d Ffrench says.<\/p>\n

Imagine, without seeing, what a \u201cRed and Blue\u201d or \u201cDivorce\u201d red lipstick might look like. Then imagine the product in your hand \u2014 the curvilinear, anthracite metal-cased lip balm or curved red mascara container \u2014 hear the click of the lipstick\u2019s gliding magnetic closure. Physical objects ground each product narrative, in a matter of form follows function, and wholly still representative of its own totemic quality.<\/p>\n

Byredo Makeup will be available on October 1 in Byredo stores in London, New York, Los Angeles, Paris, Stockholm, Singapore, Dubai, Seoul and Taiwan, and online at Byredo.com. The October launch will include the Colour Stick ($30 USD), Lipstick ($42 USD), Mascara ($45 USD), Eyeliner ($40 USD) and Lip Balm ($42 USD) while the 5-Colour Eyeshadow ($70 USD) will release in November.<\/strong><\/p>\n

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Two years ago, Byredo Founder and Creative Director Ben Gorham started working on what would become Byredo Makeup. \u201cWe wanted makeup \u2014 both wearing and […]<\/p>\n","protected":false},"author":4,"featured_media":50968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[9616,9615,44,69,39,9474,85,216],"class_list":["post-50965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ben-gorham","tag-byredo-makeup","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-isamaya-ffrench","tag-make-up","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/50965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=50965"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/50965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/50968"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=50965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=50965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=50965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}