{"id":51133,"date":"2020-10-07T12:14:28","date_gmt":"2020-10-07T11:14:28","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51133"},"modified":"2020-10-07T12:14:28","modified_gmt":"2020-10-07T11:14:28","slug":"move-stores-for-tech-shoppers-open-at-two-german-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/move-stores-for-tech-shoppers-open-at-two-german-airports\/","title":{"rendered":"MOVE stores for tech shoppers open at two German airports"},"content":{"rendered":"

Sch\u00e4fer Airport Retail has announced the opening of two new Move consumer electronics stores at two of the top ten German airports.<\/p>\n

<\/p>\n

A 70sqm store has commenced trading in Terminal 3 of Stuttgart Airport and a 35sqm outlet at N\u00fcrnberg opposite the main duty free store.<\/p>\n

Both stores have great visibility with Stuttgart\u2019s T3 home to airlines including Lufthansa, Air France, SAS, British Airways, Aer Lingus and Air Baltic and the space at N\u00fcrnberg positioned for 100% of departing passengers to walk by.<\/p>\n

\"\"

In addition to its own range of electronic Move accessories, each store features electronics products from brands including JBL, Sony, Sennheiser, Ultimate Ears, Apple, Samsung, Pantone and Logitech.<\/p>\n

Also featured in both outlets are travel bags from Wenger and Thule, a full range of travel adaptors from Go and cables and phone accessories from SBS. There is also space dedicated to Sch\u00e4fer Airport Retail\u2019s newly-launched PPE brand, Interhealth.<\/p>\n

The larger space at Stuttgart also allows for a games zone and a gadgets zone, featuring quality products from Playstation, ORB, Mobility on board, Lexon, Xtorm, Beurer, Necklacy, Fresh\u2019n Rebel and Fun Factory.<\/p>\n

Meanwhile, digital displays feature prominently in both new Move outlets, with the store back walls featuring large screens \u2013 showing digital content managed centrally, creating theatre and atmosphere in-store \u2013 as part of a strategic agreement between Samsung and Sch\u00e4fer Travel Retail.<\/p>\n

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Employees with great relevant product knowledge staff both stores, while additional product information can be taken from QR codes in-store that link to a product overview, ensuring that even the most difficult technical question can be answered.<\/p>\n

John Woodhouse, Managing Partner of Sch\u00e4fer Airport Retail, said: \u201cThe Stuttgart store has a superb location for a consumer electronics store and its size has allowed for a full gaming zone, including a Playstation demo zone. This will be particularly popular with GenZ travellers looking to pass twenty minutes before they hop on a flight. As with our store at D\u00fcsseldorf, we have built a brand zone for this Stuttgart location, which we will use for new product launches.\u201d<\/p>\n

Of the N\u00fcrnberg store, Woodhouse said: \u201cN\u00fcrnberg features our latest design iteration, with the store furniture a shade darker to allow the brands to stand out even more. This new presence completes a great journey for Sch\u00e4fer Airport Retail at the airport. Our path has taken us from four SKUs on a shelf, to a gondola, to a shop-in-shop in the main duty free store, to this great standalone store operated by the airport retail company.\u201d<\/p>\n

Sch\u00e4fer Airport Retail emphasised that all necessary measures are in place to make customers feel safe in-store in the Move outlets at both airports, with hand sanitiser stations available and cleaning carried out extensively throughout the day.<\/p>\n

Considering the future prospects of the new stores, Woodhouse is undeterred by the current state of play in the travel market in the face of COVID-19: \u201cTravel retail in Germany is tough at the moment, with traffic currently at less than 80% of last year\u2019s levels, but we are approaching the market with a prudent, glass half-full attitude. Our store investments are for the future as the business will recover \u2013 we are certain people will eventually travel again in great numbers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sch\u00e4fer Airport Retail has announced the opening of two new Move consumer electronics stores at two of the top ten German airports.<\/p>\n","protected":false},"author":4,"featured_media":51134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7101,1,477,7100],"tags":[65,69,9640,9639,9641,9638,216],"class_list":["post-51133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-electronics-gadgets","category-latest-news","category-latest-promotions-in-duty-free","category-toys-gifts","tag-accessories","tag-duty-free","tag-nurnberg-airport","tag-schafer-airport-retail","tag-schafer-travel-retail","tag-stuttgart-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=51133"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/51134"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=51133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=51133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=51133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}