{"id":51535,"date":"2020-10-30T11:09:41","date_gmt":"2020-10-30T11:09:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51535"},"modified":"2020-10-30T11:09:41","modified_gmt":"2020-10-30T11:09:41","slug":"passengers-are-in-for-a-trick-or-treat-aer-rianta-duty-free-stores-stage-a-global-halloween-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/passengers-are-in-for-a-trick-or-treat-aer-rianta-duty-free-stores-stage-a-global-halloween-campaign\/","title":{"rendered":"Passengers are in for a (trick or) treat – Aer Rianta duty-free stores stage a global Halloween campaign"},"content":{"rendered":"

Travel retailer Aer Rianta International has launched its new global Halloween campaign. The campaign, titled \u201cDeals so good they\u2019re scary\u201d launched at stores across the world this week including the Cyprus Duty Free\u2019 store in Larnaca.<\/p>\n

The campaign, whilst tactical in focus, has been developed in line with ARI\u2019s customer-focused brand personality, to resonate with passengers in a playful way, which ARI anticipates is much needed in the current pandemic environment. Campaign imagery is high-impact, in line with the mischievous sentiment of Halloween and includes a range of instant Halloween cues and characters, which are brought to life in-store. The campaign is integrated across all channels, including digital touchpoints in-store and in pre-travel digital communication.<\/p>\n

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Customers of Cyprus Duty Free are greeted by team members dressed in spooky face masks and festive make-up, offering\u00a0frightingly<\/em>\u00a0good deals across the entire store;<\/p>\n