{"id":51544,"date":"2020-11-03T11:18:59","date_gmt":"2020-11-03T11:18:59","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51544"},"modified":"2020-11-03T11:20:57","modified_gmt":"2020-11-03T11:20:57","slug":"heinemann-duty-free-is-a-berliner","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/heinemann-duty-free-is-a-berliner\/","title":{"rendered":"Heinemann Duty Free is a BERliner!"},"content":{"rendered":"

Finally the time has come: Heinemann Duty Free is a BERliner! With the opening of Berlin Brandenburg Airport Willy Brandt (BER) last Saturday, nine Heinemann stores will be “ready for take-off” on a total area of around 5,400 square metres.
\n“We are delighted to finally be able to get started,\u201d emphasizes Raoul Spanger, Chief Operating Officer of Gebr. \u201cHeinemann Duty Free is counting on BER as an attractive capital city airport. Unfortunately, our joy about the opening is overshadowed by new drastic measures to slow down the spread of the corona virus. Following the decision by the federal and state Governments to impose new severe restrictions on public life and mobility, the opening unfortunately falls into a phase that resembles a second hard lockdown in Germany. However, we are convinced that many people will visit our capital by plane in future.\u201d<\/p>\n

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Local Sense concept: Berlin Wall and \u201eBerlin Air\u201c<\/strong>
\nInitially, six stores opened their doors to passengers in Terminal 1, covering a total area of around 3,000 square meters. In the Schengen area, a 1,660 square meter walk-through Heinemann Duty Free & Travel Value shop has started operations. A special highlight is the design: Heinemann Duty Free is implementing its Local Sense concept here with products and influences from the region. The internationally renowned Berlin architecture firm Graft has implemented this concept here. The fashion, art and design metropolis served as inspiration – for example, concrete furniture in the main store is reminiscent of the Berlin Wall. Popular products such as the Berlin Gin \u201cBrandstifter\u201d or Spreewald gherkins complete the “Berliner Luft” (= \u201cBerlin Air\u201d, which is a popular local mint liqueur) at the airport.<\/p>\n

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Two multi-brand stores for premium and luxury brands<\/strong>
\nIn addition to three other Duty Free & Travel Value shops, two Fashion & Accessories\/Watches & Jewellery multi-brand shops opened their doors on a total area of 680 square meters. They present a unique mix of several multi-brand concepts (different brands under one roof) and personalized brand corners (separate areas where only a single brand is presented) that bring the design and atmosphere of international department stores to the airport.<\/p>\n

Here, travellers from all over the world can enjoy a Boss brand concept, a selection of sunglasses and a ready-to-wear collections from brands such as Armani Exchange, Hugo Boss, Polo Ralph Lauren and Calvin Klein in the premium store area. Brands such as MCM, Ferragamo, Longchamp, Swarovski or Montblanc present themselves in the affordable luxury area.<\/p>\n

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