{"id":51581,"date":"2020-11-04T09:45:30","date_gmt":"2020-11-04T09:45:30","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51581"},"modified":"2020-11-05T13:06:47","modified_gmt":"2020-11-05T13:06:47","slug":"diego-dalla-palma-dreams-big-for-its-best-selling-mytoyboy-mascara","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/diego-dalla-palma-dreams-big-for-its-best-selling-mytoyboy-mascara\/","title":{"rendered":"Diego dalla Palma dreams big for its best-selling MyToyBoy mascara"},"content":{"rendered":"

Itlain beauty brand Diego dalla Palma Milano has announced that its MyToyBoy mascara is now the best-selling mascara in Italy – and has its sights set on the world.
\nDiego dalla Palma Milano has supported the launch of MyToyBoy mascara with an intense digital strategy which turned it into a globally iconic product – and the best-selling mascara in perfumeries in Italy.<\/p>\n

The digital strategy has included a long-term digital campaign – started in 2019 and continuing in 2020 – involving important celebrities both in Italy and worldwide – as well as important seeding activities.<\/p>\n

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The numerous online contents have revealed the most irreverent and sexy mascara of the year, highlighting the most technical and professional features – such as the incredible volumizing, lengthening effect and duration up to 24 hours – the irony linked to the name on the packaging and the promises of extraordinary performance!<\/p>\n

*Source: NPD BeautyTrends: Sales in value – Selective perfumery (Prestige+Mass) – Total Italy (B&M+E-retail) – YtD September 2020<\/p>\n

In duty-free and travel retail, travellers can now buy Diego dalla Palma cosmetics at locations including:<\/strong><\/p>\n

AIRPORTS
\nVenice, Trieste, Treviso, Turin, Milano Malpensa T2, Bergamo, Bologna, Rome Fiumicino, Rome Ciampino, Bari, Brindisi, Catania, Palermo, Barcelona, Valencia, Ibiza, Lanzarote.<\/p>\n

BORDER STORES
\nRomania, Bulgaria, Croatia, Macedonia, Slovenia<\/p>\n

MILITARY BASES
\nNATO Naples , NATO Solbiate Olona<\/p>\n

CRUISE
\nP&O, MSC, TUI<\/p>\n

IN-FLIGHT
\nSingapore Airlines online<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Itlain beauty brand Diego dalla Palma Milano has announced that its MyToyBoy mascara is now the best-selling mascara in Italy – and has its sights […]<\/p>\n","protected":false},"author":3,"featured_media":51586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,477,7084,7085],"tags":[45,9747,39,9749,715,147,7588,9748,216],"class_list":["post-51581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-beauty","tag-diego-dalla-palma","tag-dutyfree","tag-eyemakeup","tag-makeup","tag-mascara","tag-milano","tag-mytoyboy","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=51581"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/51586"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=51581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=51581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=51581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}