{"id":51803,"date":"2021-01-01T08:00:52","date_gmt":"2021-01-01T08:00:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51803"},"modified":"2021-01-06T15:07:05","modified_gmt":"2021-01-06T15:07:05","slug":"i-am-hugo-are-you-liam-payne-fronts-launch-of-revamped-hugo-man","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/i-am-hugo-are-you-liam-payne-fronts-launch-of-revamped-hugo-man\/","title":{"rendered":"I Am HUGO… are you? Liam Payne fronts launch of revamped HUGO MAN"},"content":{"rendered":"

HUGO MAN is reinvented for a new era with an attention-grabbing update to its iconic, flask-shaped bottle, and a bold campaign posing the question: I am HUGO… are you?<\/p>\n

Starring HUGO global ambassador, musician Liam Payne, the relaunch of HUGO MAN draws on the core brand values of individuality and self-expression.<\/p>\n

FOR TRAILBLAZERS AND EXPLORERS<\/strong><\/p>\n

The campaign film, directed by Colin Tilley, is a series of snapshots that transmit a powerful call to action: live in the moment and define your own rules. Showing Liam on stage as well as freely exploring HUGO\u2019s spiritual home, Berlin, the film captures a spirit of possibility and adventure. The German capital is also the backdrop of a striking key visual shot by Alasdair McLellan, featuring Liam on a rooftop above the city with the TV tower in the background. At its heart, Berlin embodies the free-spirited attitude of HUGO, a brand created for every individual withthe courage to stand out from the crowd and dare to be different.<\/p>\n

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A MODERN AND MASCULINE FRAGRANCE <\/strong><\/p>\n

The instantly recognizable transparent glass flacon of HUGO MAN, with its flask design, is newly redesigned for the relaunch with an oversized HUGO logo. It is presented in a matte box crafted from 98% carton containing recycled paper, with no cello wrapping for a more sustainable approach. The original scent, an aromatic-fruity composition created in 1995, captures a risk-taking, spontaneous and bold masculinity that is as agenda-setting now as the day it was launched. Refreshing and invigorating, HUGO MAN is a scent that inspires confidence and demands action in equal measure with energizing top notes of crisp green apple, aromatic notes,and fir balsamwood.<\/p>\n

EMBRACING THE IMPOSSIBLE<\/strong>
\nFusing the energy of an iconic scent with the passionate, rule-breaking spirit of the modern HUGO tribe, the new HUGO MAN campaign is dedicated to every individual who dares to live life out loud, every day.<\/p>\n

#IAMHUGO<\/p>\n

HUGO MAN is available in travel retail and duty-free locations worldwide from January 2021.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

HUGO MAN is reinvented for a new era with an attention-grabbing update to its iconic, flask-shaped bottle, and a bold campaign posing the question: I […]<\/p>\n","protected":false},"author":3,"featured_media":51805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7083,1,477,7086],"tags":[6264,73,39,56,380,9787,9043,559,216],"class_list":["post-51803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-mens-grooming","tag-1d","tag-coty","tag-dutyfree","tag-fragrance","tag-hugo-boss","tag-iamhugo","tag-liam-payne","tag-one-direction","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=51803"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/51803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/51805"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=51803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=51803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=51803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}