{"id":51808,"date":"2020-12-17T11:49:55","date_gmt":"2020-12-17T11:49:55","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=51808"},"modified":"2020-12-17T11:49:55","modified_gmt":"2020-12-17T11:49:55","slug":"johnnie-walker-releases-johnnie-blonde-a-sweeter-whisky-for-long-drinks","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-releases-johnnie-blonde-a-sweeter-whisky-for-long-drinks\/","title":{"rendered":"Johnnie Walker releases Johnnie Blonde, a sweeter whisky for long drinks"},"content":{"rendered":"

Johnnie Walker has unveiled its newest Whisky, Johnnie Blonde. The new offering delivers a \u201csweeter\u201d take on the iconic blended Scotch brand\u2019s traditional flavor profile and made for being consumed as part of long drinks.<\/p>\n

Johnnie Walker Blonde<\/strong> is made using wheat and fruity malt Whiskies. Matured in sweet American oak, the resulting Scotch is said to be “full of bright, vibrant flavour\u201d with notes of toffee, caramel, and fresh fruit.<\/p>\n

The Scotch was created to appeal to attract new Whisky drinkers. Diageo explained that the way drinks are being consumed is changing, and consumers are socialising earlier or in more relaxed surroundings, and, therefore, taking more time to enjoy their beverages. Johnnie Blonde is \u201cmade for this occasion\u201d and is made to be mixed with lemonade, cola or ginger and consumed as a long drink.<\/p>\n

\u201cJohnnie Walker has always been built on progress, on a desire to constantly push boundaries and explore new flavours, experiences and serves,\u201d said Michael Ward, head of innovation at Diageo. \u201cJohnnie Blonde is borne out of that same philosophy.\u201d<\/p>\n

Johnnie Walker Blonde will debut in select cities across the globe, including Monterey, Mexico; Curitiba, Brazil; Bangkok, Thailand; Sofia, Bulgaria; and Houston, US; as well as in Germany. It will launch in March 2021, priced at $24.99.<\/strong><\/p>\n

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