{"id":52195,"date":"2021-02-16T18:03:03","date_gmt":"2021-02-16T18:03:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=52195"},"modified":"2021-02-16T18:03:03","modified_gmt":"2021-02-16T18:03:03","slug":"lancome-opens-huge-beauty-flagship-at-sao-paulo-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-opens-huge-beauty-flagship-at-sao-paulo-airport\/","title":{"rendered":"Lanc\u00f4me opens huge beauty flagship at S\u00e3o Paulo Airport"},"content":{"rendered":"

Lanc\u00f4me Travel Retail Americas and Dufry have partnered to open the biggest Lanc\u00f4me\u2019s flagship in South America.
\nThe 43 sqm store with eye-catching screens opened at the international departures area of Terminal 3 of S\u00e3o Paulo International Airport (GRU Airport) on January 31st, 2021.<\/p>\n

The brand\u2019s new flagship embraces the values of the brand \u2013 joy, happiness, and generosity \u2013and offers a personalized, unique, and immersive retail experience. Fragrance and skincare best sellers including La vie est belle and Advanced G\u00e9nifique are starified on unique iconization tables while make-up pillars such as Hypn\u00f4se Mascara, Teint Idole Ultra and l\u2019Absolue Rouge are displayed on tech-powered sharing tables.<\/p>\n

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Customers\u2019 behaviours having evolved since the beginning of the sanitary crisis, in-store beauty-tech innovations enable to offer a more flexible, digitalized, and personalized alternative to testing experience. As an example, the Virtual Try-On tool powered by AI algorithms enables customers to test Lanc\u00f4me\u2019s full range of makeup products safely.<\/p>\n

When visiting this brand-new store, traveling shoppers will enjoy a bespoke gifting experience through an engraving station for selected products and a wrapping station. They will also discover novelties and exclusive offers such as travel retail sets which are carefully showcased in the store.<\/p>\n

This new Lanc\u00f4me flagship is a new opportunity to build unique relationships with travellers by offering them premium, exciting, interactive, and immersive experiences through Beauty Tech innovations, digital services, and in-store personalized \u201cretailtainment\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00f4me Travel Retail Americas and Dufry have partnered to open the biggest Lanc\u00f4me\u2019s flagship in South America.<\/p>\n","protected":false},"author":3,"featured_media":52198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7093,7084,7086,7085],"tags":[230,87,963,39,7241,89,139,1622,216],"class_list":["post-52195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-brasil","tag-brazil","tag-dufry","tag-dutyfree","tag-gru-airport","tag-loreal","tag-lancome","tag-sao-paulo","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=52195"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/52198"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=52195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=52195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=52195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}