{"id":52352,"date":"2021-03-16T14:12:27","date_gmt":"2021-03-16T14:12:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=52352"},"modified":"2021-03-16T14:12:27","modified_gmt":"2021-03-16T14:12:27","slug":"set-your-style-free-lacoste-launches-new-l-12-12-fragrances","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/set-your-style-free-lacoste-launches-new-l-12-12-fragrances\/","title":{"rendered":"Set your style free – Lacoste launches new L.12.12 fragrances"},"content":{"rendered":"

A new fragrance from Lacoste has landed – introducing the new L.12.12 inspired by the brand’s famous polo shirt. <\/p>\n

The L.12.12 polo: the symbol of an athletic lifestyle invented by Ren\u00e9 Lacoste<\/strong><\/p>\n

When legendary tennis player Ren\u00e9 Lacoste reinvented his outfit to win with poise and style, defying the conventions of the 1920s, did he have any idea of the impact he would still have today on the lifestyle of an entire generation?<\/p>\n

His stroke of genius: the creation of the iconic white ultra-comfortable polo shirt with short sleeves in petit piqu\u00e9 cotton for freedom of movement. Not to mention the famous embroidery that makes it instantly recognisable. Why the crocodile? This nickname \u2012 coined by an American journalist because of his tenacity on the court \u2012 stuck so well that the sportsman made an emblem of it.<\/p>\n

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Worn in a chic, casual, urban way, and featuring the crocodile, the white polo shirt is always on the move. Timeless, it freely reinvents itself with new cuts, fitted or oversized or even worn layered, under the impetus of Louise Trotter. The Creative Director of the Maison Lacoste knows better than anyone how to combine comfortable streetwear pieces with boldness and creativity, never losing sight of a certain sense of elegance. Having left the tennis courts to win over the city, the crocodile has become the rallying sign of the new generation. Each with their own codes, each with their own
\nstyle.<\/p>\n