Havana Club rum has unveiled its first spiced expression, Havana Club Cuban Spiced.<\/p>\n
<\/p>\n
The new Havana Club Cuban Spiced (35% ABV) is a combination of 100% Cuban rum and \u2018exotic flavours and warming spices\u2019.<\/p>\n
The expression is said to \u2018balance the taste of sweet vanilla and aromatic spices with hints of juicy ripe guava, toasted coconut, and fresh pineapple\u2019.<\/p>\n
The brand said it aims to target millennials and generation z consumers with the new bottling, which allows new and existing rum fans to \u2018explore alternative and accessible flavours\u2019. The 35% ABV bottling is said to pair well with cola, ginger beer, or coconut water, or in cocktails such as a Daiquiri or Espresso Martini.<\/p>\n
Anne Martin, global marketing director at Havana Club International, said:<\/p>\n
\u201cThe concept behind Havana Club Cuban Spiced was to create a product which would appeal to a growing audience of spiced fans while also celebrating our renowned double-aged rum for which we are famous.<\/em><\/p>\n We know that more than two thirds of young adults that purchase rum opt for spiced offerings [Dunnhumby data] so we have created a fusion of exotic flavours that will appeal to these drinkers.<\/em><\/p>\n The result is a perfectly balanced offering that\u2019s tropical on the nose, sweet on the palate and finished off with warming spices and hints of nutmeg and cardamom for a delightfully warming edge.<\/em><\/p>\n We are confident that the gender-neutral look and feel of the bottle will stand out on shelf while its vibrant flavour will make this a modern-day cocktail staple.\u201d<\/em><\/p>\n Havana Club Cuban Spiced is now available in the UK and will be rolled out globally in the coming months.<\/p>\n","protected":false},"excerpt":{"rendered":" Havana Club rum has unveiled its first spiced expression, Havana Club Cuban Spiced.<\/p>\n","protected":false},"author":4,"featured_media":52426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[7562,69,39,9925,9926,651,84,216],"class_list":["post-52425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-cuban-rum","tag-duty-free","tag-dutyfree","tag-havana-club-cuban-spiced","tag-havana-club-duty-free","tag-pernod-ricard","tag-rum","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=52425"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/52426"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=52425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=52425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=52425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}