{"id":52623,"date":"2021-04-26T17:01:25","date_gmt":"2021-04-26T16:01:25","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=52623"},"modified":"2021-04-28T10:43:02","modified_gmt":"2021-04-28T09:43:02","slug":"camus-launches-duty-free-exclusive-baijiu-shede-founders-tribute","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/camus-launches-duty-free-exclusive-baijiu-shede-founders-tribute\/","title":{"rendered":"Camus launches duty-free exclusive Baijiu, Shede Founder\u2019s Tribute"},"content":{"rendered":"<p><span style=\"font-size: 15px; letter-spacing: 0px;\">Cognac house Camus has <\/span><span style=\"font-size: 15px; font-weight: normal; letter-spacing: 0px;\">announced a strategic collaboration with Shede Spirits, a leader in China\u2019s premium Baijiu segment. This collaboration is signified through the launch of a duty-free exclusive product &#8211; \u00a0Shede Founder\u2019s Tribute. A launch event took place on 22<\/span><sup style=\"font-weight: normal; letter-spacing: 0px;\">nd<\/sup><span style=\"font-size: 15px; font-weight: normal; letter-spacing: 0px;\"> Apr in Shanghai and the product is expected to be available on the shelf in duty-free in the latter half of 2021.<\/span><br \/>\n<!--more--><\/p>\n<p>Camus is helping Shede to develop its reach in domestic duty paid markets in the international arena, with France domestic market and e-commerce in EU leading the way. Recently, Taste Shede, the brand\u2019s flagship product in duty paid markets was launched on Amazon EU.<\/p>\n<p>This collaboration has shown Camus\u2019 determination to further build Baijiu\u2019s impact in the international market, duty free and duty paid. We look forward to embarking on this brand new journey together with Shede Spirits.<\/p>\n<figure id=\"attachment_52636\" aria-describedby=\"caption-attachment-52636\" style=\"width: 507px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1.jpg 507w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1.jpg\" class=\"wp-image-52636 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption id=\"caption-attachment-52636\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-52636 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1.jpg\" alt=\"\" width=\"507\" height=\"338\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1.jpg 507w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/camus-1-300x200.jpg 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/noscript><\/a> Mr. Cyril Camus, the president of Camus Group, and Mr. Pu Jizhou, the CEO and Vice Chairman of the Board of Shede Spirits.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-768x511.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-680x452.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3.jpg\" class=\"alignnone size-full wp-image-52627 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-52627\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3.jpg\" alt=\"\" width=\"800\" height=\"532\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-768x511.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-3-680x452.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>THE DUET OF TWO CRAFTSMEN, A BRAND NEW START<\/strong><\/p>\n<p><em>\u201c\u2026 The collaboration between China\u2019s leading Strong Aroma brand Shede and a world class Cognac brand Camus, is the duet of two craftsmen, a recognition for the quality of Shede, and a brand new start for the internationalization of Shede Spirits. \u2026\u201d<\/em><\/p>\n<p><em>Mr. Pu Jizhou, CEO and Vice Chairman of the Board of Shede Spirits<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-680x383.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01.jpg\" class=\"alignnone size-full wp-image-52630 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-52630\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/\u820d\u5f97-\u5361\u6155\u514d\u7a0e-KV-FA-0416-01-680x383.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-52623-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Event-Video.m4v?_=1\" \/><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Event-Video.m4v\">https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Event-Video.m4v<\/a><\/video><\/div>\n<p>On 22<sup>nd<\/sup> Apr, 60 guests walked the red carpet and entered Club 55, the \u201cit\u201d venue in Shanghai, to witness the unrevealing of Shede Founder\u2019s Tribute, a unique Strong Aroma Baijiu product co-developed by Camus and Shede, two brands with different geographic origin but a shared passion for quality and craftsmanship.<\/p>\n<p>Mr. Cyril Camus, the president of Camus Group, and Mr. Pu Jizhou, the CEO and Vice Chairman of the Board of Shede Spirits, were the co-hosts of this splendid event. The esteemed guests include consul and representative from Egypt and France consulate, representatives from international companies, Chinese government leaders in spirits and free-trade zones, and celebrities from the world of arts &amp; academia. Both hosts made speeches before the product reveal to witness a historic moment unravel.<\/p>\n<p><em>\u201c\u2026it is my absolute pleasure and privilege to cooperate today with Shede and embark on the globalization of the appreciation of Strong Aroma Baijiu&#8230;\u201d<\/em><\/p>\n<p>Cyril Camus made the speech to congratulate both teams\u2019 dedicated effort in bring this product into existence. Camus had looked through a wide selection of Chinese Baijiu brands and eventually found Shede as the first Chinese Strong Aroma Baijiu brand to work strategically and closely with.<\/p>\n<p>The highlight of the event was obviously the reveal of the product. Shede Founder\u2019s Tribute\u2019 is made adhering to the highest quality standard of \u2018vintage spirits\u2019: fermented the ancient way in Shede\u2019s oldest pits from Ming dynasty, kick started with Qu (a fermentation starter) following the \u201c1000-Year Classical Tai He\u201d method. The base spirit is aged for a minimum of 6 years and blended with 15 years old vintage Baijiu from the Tai\u2019An workshop The traditional craftsmanship is blended with artistry and inspiration, sparked youthful charm in a vintage spirit, destined to bring new experience beyond our imagination.<\/p>\n<p>This fantastic evening marks the start of the internationalization journey of China Strong Aroma Baijiu, led by Shede. Camus will continue its mission to spread the aroma of Baijiu around the world through the promotion and integration of Chinese culture and Western culture.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-680x453.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2.jpg\" class=\"alignnone size-full wp-image-52626 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-52626\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/shede-founders-2-680x453.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>CAMUS AND SHEDE<\/strong><\/p>\n<p>Cyril Camus visit to Shede\u2019s ecological park in 2018 confirmed his intuition that the brand has the potential to be an international hit. Shede has unique brand genes that very much appears to a wide range of demographic group beyond Chinese: its association with widely known Eastern philosophies (Confucianism, Buddhism and Daoism); a minimalistic design that encompasses classic Chinese flairs (a calligraphy brand logo and the Yin &amp; Yang color scheme); and lastly, a shared understanding of \u201csacrifice to gain\u201d (the literal translation of the brand name \u201cShede\u201d) with consumers, especially since Shede actively choose to collaborate with great artists, writers, sportsman whom all endured sacrifice to be successful.<\/p>\n<p>Founder\u2019s Tribute, the international debut of Shede, pays tribute to the long tradition of Tai\u2019An Workshop, harmoniously blending its Chinese heritage with a modernist Yin Yang design. Exclusively for sale by Camus at duty-free stores worldwide, Founder\u2019s Tribute upholds the spirit of craftsmanship and the motto of sacrifice, destined to be appreciated by the connoisseur searching for the finer things in life.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-616x1024.png 616w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-180x300.png 180w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-768x1277.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-680x1131.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front.png 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-616x1024.png\" class=\"alignnone size-large wp-image-52632 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 616px) 100vw, 616px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-52632\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-616x1024.png\" alt=\"\" width=\"616\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-616x1024.png 616w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-180x300.png 180w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-768x1277.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front-680x1131.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Front.png 800w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>EXCLUSIVE TO DUTY FREE PRODUCT<\/strong><\/p>\n<p><u>SHEDE FOUNDER\u2019S TRIBUTE<\/u><\/p>\n<ul>\n<li>Duty-free exclusive with limited quantity<\/li>\n<li>Storied heritage: Fermentation pits at Tai\u2019An Workshop have been in use without pause since the Ming dynasty<\/li>\n<li>Ancient recipe: Following the \u201c1000-Year Classical Tai He\u201d method to cultivate the Qu, or fermentation yeast<\/li>\n<li>Complex aging: Base spirit is aged in the original terracotta jars for more than 6 years, then blended with rare 15-year-old spirit from the Tai\u2019an workshop<\/li>\n<\/ul>\n<p><strong>52% ABV, 500 ml, $65 RSP at Duty Free<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-709x1024.png 709w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-208x300.png 208w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-768x1109.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-680x982.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box.png 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-709x1024.png\" class=\"alignnone size-large wp-image-52633 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 709px) 100vw, 709px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-52633\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-709x1024.png\" alt=\"\" width=\"709\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-709x1024.png 709w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-208x300.png 208w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-768x1109.png 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box-680x982.png 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/Box.png 800w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/noscript><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>CAMUS AND BAIJIU \u2013 THE CONTINOUS QUEST TO UNCOVER THE \u201cSPIRIT OF CHINA\u201d<\/strong><\/p>\n<p>Cyril Camus was living in China in the mid-1990s when he first became acquainted with and fascinated by baijiu.\u00a0 Convinced of Baijiu\u2019s potential in the international duty-free channel, he brought the leading Baijiu brand Kweichow Moutai into the space and launched a collection of exclusive products, that are now available to international travelers in 400+ outlets in 50 countries<\/p>\n<p>After more than a decade of successful collaboration with Kweichow Moutai which made Baijiu a must-have category for the travel retail industry, Camus has realized consumers\u2019 continuous interest in the lookout for new brands of Baijiu, with different flavor profiles and price points compared to Moutai. A specialty concept under the brand \u201cSpirit of China\u201d (\u201cSoC\u201d) \u00a0was born to further spread the aroma of Baijiu around the world. Shede, a leader in Strong Aroma Baijiu (Kweichow Moutai is Sauce Aroma Baijiu) became the first brand selected by Camus to be launched under the SoC concept. We chose Shede for its strength in vintage reserve, ecological focus and its brand positioning as a symbol for Chinese cultural.<\/p>\n<p>Exclusive to the travel retail, SoC only collaborates with premium Chinese Baijiu brands with a storied past, inherited craftsmanship and irreplicable brewing resources. SoC strives to be consumers\u2019 first choice when buying Baijiu and the travel retail expert in the category, and lets the world experience Chinese culture through a carefully curated collection of China&#8217;s finest Baijiu.<\/p>\n<p>\u201cSpirit of China\u201d can be translated into both \u201cChinese spirit\u201d and \u201cnational liquor\u201d in Chinese. The meaning of this play on words is signified in the Chinese character \u56fd(guo) of the brand\u2019s logo. This symbolic and auspicious logo is outlined in a red, minimalist, cloud pattern to add a traditional and festive connotation. Focusing on the product packaging design, we learn from traditional Chinese culture and are able to reinterpret Chinese elements through modern, light, luxurious styles. The merchandising with its dual theme color of red and gold, stands out on the shop floor and sends consumers our warm wishes for their prosperity.<\/p>\n<p>Exclusive to the travel retail, SoC offers superb gift choices for family and friends, or even for self-appreciation.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-682x1024.jpg 682w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-768x1153.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-680x1021.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc.jpg 781w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-682x1024.jpg\" class=\"alignnone size-large wp-image-52624 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 682px) 100vw, 682px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-52624\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-682x1024.jpg\" alt=\"\" width=\"682\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-682x1024.jpg 682w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-768x1153.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc-680x1021.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/04\/soc.jpg 781w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>ABOUT SHEDE<\/strong><\/p>\n<p>Shede is an iconic name in baijiu, manifesting the wisdom of Chinese philosophy. As one of the top 5 baijiu brands in premium category (RSP range USD 50-120), Shede Spirits has a brand value of $108 billion RMB. Its production adheres to the motto \u201cSacrifice to Gain\u201d\u2014sacrificing 98% of the raw spirit to preserve only the essential 2%. Moreover, it boasts the world\u2019s largest inventory of aged premium baijiu, fulfilling the commitment: \u201cEvery bottle aged to perfection\u201d. Shede is also fully committed to its social responsibilities, producing its baijiu in a meticulously maintained ecology park. Situated within the park is one of the oldest liquor making workshops in China, Tai\u2019An workshop, credited as a culinary heritage of China.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ABOUT CAMUS<\/strong><\/p>\n<p>Founded in 1863, CAMUS is the largest family-run, independent Cognac House today, owned and operated by the Camus family for five generations.<\/p>\n<p>CAMUS cultivates a passion for exceptional cognacs, seeking the utmost refinement with sincerity, passion and determination. The mainspring of CAMUS is to create the most aromatic, most beautiful Cognacs for the Pleasure of those who enjoy the Finest things in Life. This perfectionist attitude has guaranteed CAMUS Cognacs some of the most important awards in the spirits industry.<\/p>\n<p>Under the leadership of Cyril Camus, the House of CAMUS now employs people spread across eight countries and three continents and has subsidiaries in China and the United States, as well as sales representation offices in Russia, China and Hong Kong.<\/p>\n<p>Today CAMUS Wines &amp; Spirits is an international independent distributor of a wide variety of premium third-party wines &amp; spirits brands such as Loudenne wines and Lambay Irish Whiskey. For over a decade, CAMUS, has brought China&#8217;s most iconic baijiu &#8211; Kweichow Moutai &#8211; international recognition in travel retail and taken it to prime position among the world&#8217;s most prestigious spirits.<\/p>\n<p>In 2017, CAMUS was awarded the Entreprise du Patrimoine Vivant label which acknowledges French companies for their craftsmanship and excellence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cognac house Camus has announced a strategic collaboration with Shede Spirits, a leader in China\u2019s premium Baijiu segment. This collaboration is signified through the launch [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":52625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7098,7097],"tags":[5534,412,9982,8867,1579,39,9980,9981,216],"class_list":["post-52623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wine-champagne","category-wines-spirits","tag-baijiu","tag-camus","tag-camus-cognac","tag-cdfg","tag-china-duty-free","tag-dutyfree","tag-shede","tag-spirit-of-china","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=52623"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/52625"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=52623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=52623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=52623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}