{"id":52809,"date":"2021-05-18T14:33:53","date_gmt":"2021-05-18T13:33:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=52809"},"modified":"2021-05-18T14:33:53","modified_gmt":"2021-05-18T13:33:53","slug":"burberry-unwraps-new-olympia-bag-campaign-starring-fka-twigs-kendall-and-shygirl","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-unwraps-new-olympia-bag-campaign-starring-fka-twigs-kendall-and-shygirl\/","title":{"rendered":"Burberry unwraps new Olympia bag campaign starring FKA Twigs, Kendall and Shygirl"},"content":{"rendered":"<p>Burberry has revealed its campaign for the Olympia bag \u2013 a signature for the house, designed by Riccardo Tisci. The bag has a crescent curve that moulds closely against the body, an athletic aura told through its defined arc. The shape nods to the past with a twist of modern classicism. The shoulder bag is sculpted from smooth leather and crafted in Italy.<!--more--><br \/>\n\u2018When designing the Olympia, I was thinking about creating the perfect form of a handbag \u2013 something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.\u2019<br \/>\n<strong>Riccardo Tisci, Burberry Chief Creative Officer<\/strong><\/p>\n<p>The campaign stars FKA twigs, Kendall and Shygirl. In a series of images and videos set against a minimalistic backdrop of marble and Burberry beige, the three women embody feminine energy, strength, sensuality and freedom of expression.<\/p>\n<p>Riccardo worked with a team of iconic creative talents including renowned photographers and film directors Inez and Vinoodh, stylist Ib Kamara, make-up artist Kabuki Magic, and hairstylists Jimmy Paul and Lacy Redway.<\/p>\n<p>The Olympia bag is available in a variety of sizes, styles and colourways from classic warm sand, black and burgundy to vibrant marigold yellow, pale blue and juniper green. It is available to purchase globally in Burberry stores and online.<\/p>\n<figure id=\"attachment_52813\" aria-describedby=\"caption-attachment-52813\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-680x850.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549.jpg\" class=\"wp-image-52813 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52813\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-52813 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327692549-680x850.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a> FKA Twigs for Burberry<\/figcaption><\/figure>\n<figure id=\"attachment_52814\" aria-describedby=\"caption-attachment-52814\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-680x850.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461.jpg\" class=\"wp-image-52814 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52814\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-52814 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327288461-680x850.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a> ShyGirl for Burberry<\/figcaption><\/figure>\n<figure id=\"attachment_52815\" aria-describedby=\"caption-attachment-52815\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-680x383.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421.jpg\" class=\"wp-image-52815 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52815\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-52815 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-768x432.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621334805421-680x383.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a> Kendall Jenner for Burberry<\/figcaption><\/figure>\n<p><span style=\"color: #800080;\"><strong>FKA TWIGS<\/strong><\/span><\/p>\n<p><span style=\"color: #800080;\">\u2018Riccardo is such a genuine person and I greatly admire his creativity, he has this beautiful way of telling stories through his campaigns and collections. It was an incredible experience to work with such a creative team.\u2019<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>KENDALL<\/strong><\/span><\/p>\n<p><span style=\"color: #800080;\">\u2018Every time I am asked to be in a Burberry campaign, I feel as excited as the first time I was asked. Riccardo has become like family, he is someone who has always encouraged me to be myself and his support from the beginning has meant the world to me. I am so proud to be a part of this campaign that celebrates the strength of women.\u2019<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>SHYGIRL<\/strong><\/span><\/p>\n<p><span style=\"color: #800080;\">\u2018The first time I met Riccardo, I loved how aligned we were in regards to our approach to life. It\u2019s been great to expand on that creatively with Burberry, especially within this campaign where I\u2019ve really felt able to express a different aspect of my femininity.\u2019<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>INEZ AND VINOODH<\/strong><\/span><\/p>\n<p><span style=\"color: #800080;\">\u2018We immediately aligned with Riccardo on making the idea of inner strength the focus of this campaign. The use of classic Burberry codes reworked into a new look help to bring to life this message of strength and hope.\u2019<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>IB KAMARA<\/strong><\/span><\/p>\n<p><span style=\"color: #800080;\">\u2018Watching these incredibly talented women embrace the bag was beautiful to witness. It\u2019s always amazing seeing Riccardo\u2019s vision come to life, and it was an honour to work with the geniuses Inez and Vinoodh.\u2019<\/span><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-680x850.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405.jpg\" class=\"alignnone size-full wp-image-52810 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-52810\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327476405-680x850.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-680x850.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361.jpg\" class=\"alignnone size-large wp-image-52811 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-52811\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327481361-680x850.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-680x850.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051.jpg\" class=\"alignnone size-large wp-image-52812 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-52812\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/05\/1621327546051-680x850.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><strong>THE OLYMPIA BAG<\/strong><\/p>\n<p>The bag is expertly made in the highest quality leather, chosen for its memorable beauty and unique characteristics. Each bag is crafted in Italy and hand-shaped and painted by artisan makers.<\/p>\n<p>The unique curved silhouette is hand- moulded on a wooden block to create its structure. Each bag is meticulously finished by hand and its edges finely painted. The bag features gold or palladium-plated hardware engraved with the Burberry logo \u2013 an emblem of timeless simplicity.<\/p>\n<p>Available in an assortment of classic colourways from warm tan, black and burgundy to pale blue, warm sand and deep orange in mini, small and medium sizes. The Olympia family has a range of iterations including a card case with a detachable strap in warm tan and black. A messenger bag, backpack and tote also join the collection in neutral colourways.<\/p>\n<p><strong>THE WORLD OF OLYMPIA POP-UPS AND POP-INS<\/strong><\/p>\n<p>To celebrate the brand\u2019s signature Olympia bag, Burberry is introducing the \u2018World of Olympia\u2019 pop-ups. A global series of inviting and immersive spaces bring the world of the Olympia to life, and celebrate the aesthetics, craftsmanship and inspiration of the bag. The architecture of the spaces reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the spaces resembles the arc of the Olympia, a mesmerising repetition of feminine form \u2013 majestic and strong.<\/p>\n<p>Pop-up locations include Harrods, Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza. From late May, pop-ups will also launch in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku. The pop-ups will house exclusive colourways including a mini size in black, warm sand, marsh green, blue topaz and marigold smooth leather with a gold-plated chain strap. Small sizes include marsh green, blue topaz and marigold with a leather strap. Each bag will have an edition number engraved on the inside.<\/p>\n<p><strong>In addition to the pop-ups, a series of pop-ins are also launching in a selection of Burberry stores across the globe.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry has revealed its campaign for the Olympia bag \u2013 a signature for the house, designed by Riccardo Tisci. The bag has a crescent curve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":52818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,7088,1,477,7091,7093,7084,7085,7092],"tags":[45,224,10009,39,46,2000,61,2313,886,41,10010,7364,5981,10011,6354],"class_list":["post-52809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-skincare-and-haircare","category-sunglasses-eyewear","tag-beauty","tag-burberry","tag-burberryolympia","tag-dutyfree","tag-fashion","tag-fka-twigs","tag-handbags","tag-inez-and-vinoodh","tag-kendall-jenner","tag-luxury","tag-olympia-bag","tag-riccardo-tisci","tag-shoptheairport","tag-shygirl","tag-travelretail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=52809"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/52818"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=52809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=52809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=52809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}