{"id":52952,"date":"2021-06-15T16:11:52","date_gmt":"2021-06-15T15:11:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=52952"},"modified":"2021-06-15T16:16:10","modified_gmt":"2021-06-15T15:16:10","slug":"penhaligons-storytelling-pop-up-captivates-travellers-at-istanbul-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/penhaligons-storytelling-pop-up-captivates-travellers-at-istanbul-airport\/","title":{"rendered":"Penhaligon\u2019s storytelling pop-up captivates travellers at Istanbul Airport"},"content":{"rendered":"

Puig Travel Retail Europe is inviting travellers at Istanbul New Airport (INA) to discover niche fragrance brand Penhaligon\u2019s through a consumer-centric pop-up that celebrates the British brand\u2019s unique storytelling.<\/p>\n

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The immersive pop-up has been running since January and despite lower than usual passenger traffic, it has proved hugely successful with travellers.<\/p>\n

High visibility pop-up space<\/strong>
\nThe animation, in partnership with Unifree\/Heinemann, occupies a high visibility area in Terminal 4 and showcases the Penhaligon\u2019s Portraits Collection and Trade Routes Collection. The space will remain open until the end of June, with Penhaligon\u2019s products then permanently available at INA from July.<\/p>\n

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Inspired by the complex lives of fictitious British aristocrats from the end of the 19th Century, Portraits takes storytelling through entertainment to the next level. The newest addition to the Portraits range is William Penhaligon \u2013 a woody oriental fragrance that pays tribute to the Penhaligon\u2019s Founder who was a Cornish barber and perfumer.<\/p>\n

Portrait fragrances are presented in luxurious heavy glass bottles with brass-coloured heads, housed in exquisite packaging designed by Icelandic illustrator Kristjana S. Williams.<\/p>\n

Trade Routes is inspired by a journey around the world to find \u2018The Finest Exotic Imported Ingredients,\u2019 which were\u00a0 imported into London in the 19th Century. The line\u2019s best-selling fragrance, Halfeti, is inspired by the mysterious black rose found growing along the riverbanks of the Euphrates in the town of Halfeti in Turkey. The scent blends fruits, spices and deep notes with creamy jasmine, and mysterious rose, resulting in a fragrance suited to both men and women.<\/p>\n

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An enhanced digital shopping experience<\/strong>
\nThe shopping experience at the pop-up is elevated through the use of Penhaligon\u2019s digital tools such as fragrance profiling and the innovative Magic Monocle. Magic Monocle is a self-discovery tool that enables customers to discover the story behind every Penhaligon\u2019s fragrance by scanning one QR code with their phone. Key ingredient and olfactive information is presented for each fragrance, allowing consumers to explore the product along with recommendations based on their preference.<\/p>\n

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Kaatje Noens, Puig Vice President Travel Retail, commented: \u201cPuig remains strongly committed to travel retail as a brand building platform and dedicated to delivering engaging, disruptive retail to make our customers dream. Storytelling is at the heart of Penhaligon\u2019s and we\u2019re delighted to bring the brand\u2019sunique fragrance stories to life via this engaging space at Istanbul New Airport, which combines retail excellence and digital elements to enhance the shopper journey.\u201d<\/em><\/p>\n

Ian Foster, Unifree Chief Commercial Officer, said: \u201cPenhaligon\u2019s is a one-of-a-kind brand that beautifully complements our wider assortment of niche brands through its unique retail concept and fantastic product assortment. Additionally, the brand\u2019s focus on offering incredible consumer experiences and obssesion with customer service nicely aligns with our strategy as a retailer. Penhaligon\u2019s is a fantastic asset to encourage travellers to discover the wider duty free offer in-store and we are delighted to finally have the opportunity to present the brand to our customers at Istanbul New Airport.\u201d<\/em><\/p>\n

Britta Hoffmann, Heinemann Director Purchasing Perfume & Cosmetics, added: \u201cWith Penhaligon\u2019s, we are delighted to present yet another success story thanks to the outstanding partnership between Puig and Gebr. Heinemann. The brand shines with a beautiful performance in Istanbul and is definitely setting a new and very exciting standard, meeting our customers\u2019 demand for exclusive niche brands. We are extremely pleased with this result and are excited to see what the future of Penhaligon\u2019s holds.\u201d<\/em><\/p>\n

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Puig Travel Retail Europe is inviting travellers at Istanbul New Airport (INA) to discover niche fragrance brand Penhaligon\u2019s through a consumer-centric pop-up that celebrates the […]<\/p>\n","protected":false},"author":4,"featured_media":52957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7083,1,477,7093,7086],"tags":[4351,6467,10049,2944,2939,10048,10047,7905],"class_list":["post-52952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-gebr-heinemann","tag-istanbul-airport","tag-istanbul-new-airport-ina","tag-penhaligons-duty-free","tag-penhaligons-portraits-collection","tag-penhaligons-trade-routes-collection","tag-puig-travel-retail-europe","tag-unifree"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=52952"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/52952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/52957"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=52952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=52952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=52952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}