{"id":53080,"date":"2021-06-24T09:45:06","date_gmt":"2021-06-24T08:45:06","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53080"},"modified":"2021-06-24T09:45:06","modified_gmt":"2021-06-24T08:45:06","slug":"chanel-launches-limited-edition-factory-5-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chanel-launches-limited-edition-factory-5-collection\/","title":{"rendered":"Chanel launches limited-edition \u2018Factory 5\u2019 Collection"},"content":{"rendered":"

To help celebrate the centennial of Chanel No.5 this year, the house is releasing a new line called the Factory 5 Collection. It will include 17 limited-edition beauty products that are inspired by everyday objects.<\/p>\n

Bath tablets come in a tea tin, shower gel in a paint tin, body cream in a tube, bath lotion in a squeeze bottle and body oil in an oil tin, for instance.<\/p>\n

According to Chanel, the collection is meant to serve as \u201ca reminder that wearing No.5 transforms the ordinary.\u201d<\/p>\n

\u201cThere can be as much value in products that we use regularly as in products that we use for very special occasions,\u201d Thomas du Pr\u00e9 de Saint Maur, Chanel\u2019s head of global creative resources fragrance and beauty, said in a statement. \u201cIt\u2019s all about the experience these products give you.\u201d<\/p>\n

It is also about going back to Gabrielle Chanel\u2019s desire to break codes \u2014 in fashion and as in beauty. The first No.5 bottle was in a laboratory bottle, after all.<\/p>\n

\u201cBy taking popular consumer items out of their context and dressing them up in the aesthetics of No.5, we return to Chanel\u2019s first creative gesture: that of transforming a functional object into a desirable luxury item,\u201d du Pr\u00e9 de Saint Maur continued. \u201cThat\u2019s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.\u201d<\/p>\n

\"\"

The line will be launched starting June 29 in pop-ups in big cities worldwide. They\u2019ll have Chanel\u2019s black-and-white colour code and a splash of Pop Art colours, too.<\/strong><\/p>\n

In each factory setting, people can experience various demonstrations at workstations. A digital iteration of the pop-ups will be available, as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

To help celebrate the centennial of Chanel No.5 this year, the house is releasing a new line called the Factory 5 Collection. It will include […]<\/p>\n","protected":false},"author":3,"featured_media":53086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,128,2490,10080,10078,10079,39,715,780,92,216],"class_list":["post-53080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-chanel","tag-chanel-beauty","tag-chaneldutyfree","tag-chanelfactory5","tag-chanelno5","tag-dutyfree","tag-makeup","tag-perfumes","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=53080"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/53086"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=53080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=53080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=53080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}