{"id":53132,"date":"2021-06-30T10:57:54","date_gmt":"2021-06-30T09:57:54","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53132"},"modified":"2021-07-07T09:47:31","modified_gmt":"2021-07-07T08:47:31","slug":"paco-rabanne-to-reveal-phantom-mens-fragrance-with-travel-retail-premiere-on-july-1","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/paco-rabanne-to-reveal-phantom-mens-fragrance-with-travel-retail-premiere-on-july-1\/","title":{"rendered":"Paco Rabanne to reveal Phantom men’s fragrance with travel retail premiere"},"content":{"rendered":"

Paco Rabanne is gearing up to build a third masculine scent pillar with Phantom, a fragrance that comes in connected packaging in the form of a robot. Duty-free will be the debut launch platform on July 1.
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The shape-shifting is perfectly in line with Paco Rabanne\u2019s pioneering vision. The brand\u2019s founding designer used metal mesh and other contemporary materials in his space-age creations from the outset, in 1966. Fragrances launched by the house and its owner, Puig, have also broken molds, from their juices to the bottles containing them. One Million\u2019s flacon comes in the shape of a gold bar, while Invictus\u2019 flacon resembles a trophy, for instance.<\/p>\n

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In tune with today\u2019s zeitgeist, Phantom is meant to be inclusive, celebrating each person\u2019s difference.<\/strong><\/p>\n

It\u2019s also expected to place Paco Rabanne firmly in the top four of prestige men\u2019s scents globally within two years. Today, it is sixth overall, second in Latin America and fifth in Europe, according to Vincent Thilloy, chief brand officer for Paco Rabanne and Jean Paul Gaultier at Puig. Paco Rabanne\u2019s One Million ranks fourth and Invictus ranks seventh worldwide today.<\/p>\n

\u201cSo we can easily forecast having three pillars in the top 10,\u201d said Thilloy, adding Phantom could hit the top five.<\/p>\n

Puig executives would not discuss sales projections, but industry sources estimate Phantom could generate upward of 160 million euros in retail sales during its first 12 months.<\/p>\n

\u201cWe wanted to bring something completely different in terms of design and fragrance,\u201d said Thilloy. \u201cOn top of that, the product should be a 3.0 [version of scent].\u201d<\/p>\n

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