{"id":53389,"date":"2021-08-02T18:27:53","date_gmt":"2021-08-02T17:27:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53389"},"modified":"2021-08-02T18:27:53","modified_gmt":"2021-08-02T17:27:53","slug":"dfs-celebrates-the-best-of-you-with-new-first-class-beauty-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dfs-celebrates-the-best-of-you-with-new-first-class-beauty-campaign\/","title":{"rendered":"DFS celebrates the \u2018Best of You\u2019 with new First Class Beauty campaign"},"content":{"rendered":"<p>DFS Group, the world\u2019s leading luxury travel retailer, is bringing back its First Class Beauty campaign for the seventh year with a month of exclusive products and activations from leading beauty brands.<\/p>\n<p><!--more--><\/p>\n<p>From August 1 to 31, select DFS stores in Australia, Hong Kong, Japan, Macau, New Zealand and North America will be transformed into the ultimate beauty playground for customers to experience and shop the latest skincare, makeup and fragrances.<\/p>\n<p>This year\u2019s edition of First Class Beauty, themed \u201cBest of You\u201d, celebrates individuality and encourages customers to enhance and embrace their unique beauty. Through a variety of activations and pop-ups* from participating brands including Giorgio Armani, Clarins, Guerlain, YSL, Sisley, Givenchy, Shu Uemura, Cl\u00e9 de Peau, NARS and Shiseido, the campaign aims to spark empowerment and recognize diversity as well as support customers in showcasing their best no-filter looks.<\/p>\n<p>On August 7, DFS will also host its biggest beauty event of the year at T Galleria by DFS, Macau, Shoppes at Four Seasons featuring workshops, services, gifts and branded activations.<\/p>\n<p><em>\u201cWe are pleased to present our First Class Beauty campaign once again for our discerning customers to discover the latest in beauty,\u201d<\/em> said Christophe Marque, Executive Vice President Global Marketing and Beauty Merchandising, DFS Group. <em>\u201cThrough this year\u2019s \u2018Best of You\u2019 theme, we also hope to help our customers celebrate and enhance the special qualities that makes each of them unique.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity-212x300.jpg 212w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity.jpg\" class=\"alignnone size-full wp-image-53397 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53397\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity.jpg\" alt=\"\" width=\"600\" height=\"848\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Diversity-212x300.jpg 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment-212x300.jpg 212w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment.jpg\" class=\"alignnone size-full wp-image-53398 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53398\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment.jpg\" alt=\"\" width=\"600\" height=\"848\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_Empowerment-212x300.jpg 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1-212x300.jpg 212w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1.jpg\" class=\"alignnone size-full wp-image-53399 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53399\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1.jpg\" alt=\"\" width=\"600\" height=\"848\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_1-212x300.jpg 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2-212x300.jpg 212w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2.jpg\" class=\"alignnone size-full wp-image-53400 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53400\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2.jpg\" alt=\"\" width=\"600\" height=\"848\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_KV_Secondary_NoFilter_2-212x300.jpg 212w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare.jpg\" class=\"alignnone size-full wp-image-53395 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53395\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Skincare-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup.jpg\" class=\"alignnone size-full wp-image-53394 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53394\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Makeup-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances.jpg\" class=\"alignnone size-full wp-image-53393 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53393\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Empowerment_Fragrances-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare.jpg\" class=\"alignnone size-full wp-image-53392 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53392\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Skincare-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup.jpg\" class=\"alignnone size-full wp-image-53391 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53391\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Makeup-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances-300x200.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances.jpg\" class=\"alignnone size-full wp-image-53390 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53390\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/08\/FCB2021_Diversity_Fragrances-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DFS Group, the world\u2019s leading luxury travel retailer, is bringing back its First Class Beauty campaign for the seventh year with a month of exclusive [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":53396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7086,7085],"tags":[10170,377,45,656,10171,44,110,576,69,39,592,102,159,827,473,365,165,216,101],"class_list":["post-53389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-best-of-you-beauty-campaign","tag-airport-shopping","tag-beauty","tag-clarins","tag-cle-de-peau","tag-cosmetics","tag-dfs","tag-dfs-group","tag-duty-free","tag-dutyfree","tag-giorgio-armani","tag-givenchy","tag-guerlain","tag-nars","tag-shiseido","tag-shu-uemura","tag-sisley","tag-travel-retail","tag-ysl"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=53389"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/53396"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=53389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=53389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=53389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}