{"id":53472,"date":"2021-09-09T10:32:47","date_gmt":"2021-09-09T09:32:47","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53472"},"modified":"2021-09-09T10:33:03","modified_gmt":"2021-09-09T09:33:03","slug":"lanson-uncorks-the-champagne-and-bistronomie-at-nice-airport-this-autumn","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lanson-uncorks-the-champagne-and-bistronomie-at-nice-airport-this-autumn\/","title":{"rendered":"Lanson uncorks the Champagne and \u2018bistronomie\u2019 at Nice Airport this autumn"},"content":{"rendered":"

Champagne Lanson has partnered with Lagard\u00e8re Travel Retail to offer travellers departing through Nice Airport T2 a Champagne experience based on \u2018bistronomie\u2019 (a casual version of gastronomy).<\/p>\n

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Taking place from August 31 to October 25, the HPP will promote Lanson\u2019s most recent cuv\u00e9es: Le Black R\u00e9serve and Le Blanc de Blancs, both of which are exclusive to travel retail, wine retailers and on-premise outlets.<\/p>\n

During the HPP, a sommelier \u2013 specially trained at Maison Lanson, will be animating the Champagne tasting, pairing Le Black R\u00e9serve and Le Blanc de Blancs with different cheeses to demonstrate how different, and sometimes unexpected, flavours can work well together.<\/p>\n

As an added incentive, travellers are offered a price off on purchases of Le Black R\u00e9serve, Le Blanc de Blancs, Le Ros\u00e9, and Twin-packs (TR exclusive).<\/p>\n

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Champagne Lanson worked with Paris based Globe Group (https:\/\/www.globe-group.com\/fr\/) to develop the HPP. Creating a \u2018green\u2019 concept was high on the agenda for the agency, with sustainability, eco-friendly and zero waste the three key focuses.<\/p>\n

\u201cWe\u2019ve been very impressed by the efforts and enthusiasm of Globe,\u201d says Lanson Head of Travel Retail Edouard de Boissieu. \u201cThey\u2019ve done a really fantastic job in a very short space of time.\u201d<\/p>\n

Says de Boissieu: \u201cThis is a new style of HPP for Lanson and our intention is to give the consumer more than just a taste of Champagne, reinforcing our ambition to position the brand at a premium quality level by building the gastronomy story around it. Food pairings are an ideal way to do this, and we think it will provide a very pleasant experience for consumers as they leave Nice airport. Nice is the perfect venue to hold this HPP especially as it will be the perfect preview of these two cuv\u00e9es before the presentation at TFWA World Exhibition and we are grateful to Lagard\u00e8re for this opportunity.\u201d<\/p>\n