{"id":53643,"date":"2021-09-29T12:03:11","date_gmt":"2021-09-29T11:03:11","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53643"},"modified":"2021-09-29T12:03:11","modified_gmt":"2021-09-29T11:03:11","slug":"the-pleasure-of-ferrero-rocher-now-comes-in-a-premium-tablet-format","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-pleasure-of-ferrero-rocher-now-comes-in-a-premium-tablet-format\/","title":{"rendered":"The pleasure of Ferrero Rocher now comes in a premium tablet format"},"content":{"rendered":"

For the first time in its history, Ferrero, the world-famous Italian confectionery company is entering the premium chocolate tablet category.<\/p>\n

Over the last three years, a team of 50 people worked on the development of more than 300 different recipes before finding the right balance of taste and texture for a new way to experience Ferrero Rocher.<\/p>\n

When Ferrero Rocher was first unveiled in 1982, the intention was to make quality patisserie specialities accessible to a much wider public. Now the brand is going a step further and offering these symbols of Ferrero\u2019s quality and excellence in a new multi-sensory experience.<\/p>\n

Now the inimitable taste of Ferrero\u2019s iconic chocolate and hazelnut Ferrero Rocher speciality, loved by generations all over the world, is being launched globally as a 90g Ferrero Rocher Tablet.<\/p>\n

Each square of the new Tablet is crafted to take the consumer on a delicious chocolate journey. A gentle dome on top of the square recalls the distinctive shape of the original Ferrero Rocher speciality, an irresistible invitation to discover the layers within. A refined chocolate base supports a soft, creamy filling that is covered with a top layer of chocolate, sprinkled with crunchy pieces of hazelnut.<\/p>\n

The Ferrero Rocher Tablet comes in three delicious flavours – milk, dark 55% cocoa and white – each made with carefully selected ingredients of the highest quality.<\/p>\n

The launch of Ferrero Rocher Tablets into the fast-growing premium chocolate tablet category will reinforce Ferrero\u2019s competitive position within the premium chocolate market.<\/p>\n

The three flavours are available in an exclusive travel retail multipack format for travellers containing 3 x 90g tablets. Ferrero entered an exclusive partnership with Lagard\u00e8re to pre-launch this novelty at their retail outlets from September 2021.<\/strong><\/p>\n

These SKUs will be rolled out in the travel retail channels all over the world from January 2022.<\/p>\n

 <\/p>\n

\"\"

Sergio Salvagno, General Manager, Ferrero Travel Market<\/strong> comments: \u201cWith the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world. A different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.\u201d<\/p>\n

Travel retail buyers will have their first opportunity to sample the new Ferrero Rocher Tablets at the TFWA World Exhibition in Cannes from 24 to 28 October.<\/p>\n

Prior to the physical show, buyers will be able to gain insight to the new product, and to other key initiatives for the year 2021-2022, at the online Moodie Davitt Virtual Travel Retail Expo from 11 to 15 October. In a new-look virtual exhibition space, customers will be guided around the various brand islands to update on the latest developments from Kinder, Nutella, Tic Tac and the Premium Chocolate portfolio.<\/p>\n

Further details of all the items can be accessed on the new, revamped Ferrero Travel Market website www.ferrerotravelmarket.com<\/a> – The website is a dynamic and intuitive portal focused primarily on B2B traffic with an overview of B2C content and is fully integrated within the digital eco-system including all the Ferrero digital assets.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time in its history, Ferrero, the world-famous Italian confectionery company is entering the premium chocolate tablet category.<\/p>\n","protected":false},"author":3,"featured_media":53644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,1,477,7093,7100],"tags":[10226,119,39,5162,5165,10223,10225,10224,260,216],"class_list":["post-53643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","tag-cannes-2021","tag-chocolate","tag-dutyfree","tag-dutyfreehunter","tag-ferrero","tag-ferrero-rocher","tag-ferrero-travel-market","tag-luxury-chocolate","tag-tfwa","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=53643"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/53644"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=53643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=53643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=53643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}