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Viktor & Rolf\u2019s Spicebomb is \u201cblazingly sexy, spicy and hot,\u201d rising to the challenge of its tag line, \u201cThe Infrared Sound Turns Up the Heat\u201d.<\/p>\n
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\u201cIt\u2019s not music, it\u2019s sound,\u201d said Philippe Tour, managing director of IRCAM Amflify, which collaborated with International Flavor and Fragrances to create a riff for Viktor & Rolf\u2019s new Spicebomb Infrared that would illicit the same emotions as smelling the fragrance.<\/p>\n
It\u2019s not as farfetched as it seems. When perfumers talk about notes and accords, composing scents, and ingredients in perfect harmony, the language of fragrance is strikingly similar to the vocabulary of music. So, it wasn\u2019t an insurmountable leap to create a sound for Viktor & Rolf\u2019s Spicebomb Infrared that would give listeners the same sensation as smelling the scent.<\/p>\n
Viktor & Rolf\u2019s Spicebomb is \u201cblazingly sexy, spicy and hot,\u201d rising to the challenge of its tag line, \u201cThe Infrared Sound Turns Up the Heat,\u201d IFF said.<\/p>\n
\u201cThere are a lot of bridges between perfumery and music,\u201d said Jean-Christophe H\u00e9rault, an IFF master perfumer who worked on Spicebomb with perfumer Carlos Benaim. \u201cWhen Viktor & Rolf asked me to work with a sound designer at IRCAM Amplify [a subsidiary of IRCAM, which stands for Institute for Research and Coordination Acoustics\/Music] it sounded like an amazing experience.\u201d<\/p>\n
The sound IRCAM Amplify sound designer Romain Barth\u00e9l\u00e9my created with IFF\u2019s IFF -2.2% H\u00e9rault \u201cis a combination of all the sounds that bring the same kind of atmosphere. It’s a mix of creative sound and ambient sound, like you\u2019d hear in a nightclub or on the street. We mix all that and create the specific sound for the specific scent.\u201d<\/p>\n