{"id":53732,"date":"2021-10-06T11:09:05","date_gmt":"2021-10-06T10:09:05","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53732"},"modified":"2021-10-06T11:09:05","modified_gmt":"2021-10-06T10:09:05","slug":"moncler-reveals-its-first-fragrances-complete-with-led-messages-and-metallic-jackets","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/moncler-reveals-its-first-fragrances-complete-with-led-messages-and-metallic-jackets\/","title":{"rendered":"Moncler reveals its first fragrances &#8211; complete with LED messages and metallic jackets"},"content":{"rendered":"<p>Like its fashion, Moncler\u2019s first fragrances \u2014 for women and for men \u2014 mix high-tech and luxurious heritage elements.<\/p>\n<p><!--more--><\/p>\n<p>Called <strong>Moncler Pour Femme<\/strong> and <strong>Moncler Pour Homme<\/strong>, the scents take a cue from nature, exploration and discovery, longstanding key facets of the high-end sportswear brand.<\/p>\n<p>\u201cThe first basic idea was to take the form of a flask that you can find when people are in the mountains,\u201d explained Philippe Benacin, chairman and chief executive officer of Interparfums SA, which holds Moncler\u2019s fragrance license. He added that in fact, mountains and wide open spaces inspired the whole project.<\/p>\n<p>Moncler\u2019s 150-ml., refillable bottle comes with a rectangular LED screen on its middle, allowing for illuminated messages in scrolling red letters to be displayed. These can be personalized with a Bluetooth-powered smartphone application.<\/p>\n<p>The bottles\u2019 \u201cborraccia\u201d shape is meant to reflect the house\u2019s sporty roots, and the flacon\u2019s silver-coloured ribbing nods to Moncler down jackets\u2019 quilting.<\/p>\n<p>While the women\u2019s bottle includes clear glass through which the fragrance\u2019s amber juice can be seen and a white Moncler tag, the men\u2019s version is topped with a silver dipped effect and a black branded label. The two bottles\u2019 shapes differ slightly, with the iteration for women more rounded at the base.<\/p>\n<p>Outer packaging comes in matte cardboard with Moncler\u2019s logo and the brand\u2019s signature felted patch.<\/p>\n<p>Fragrance is the newest product category for the Italian brand, which spans jackets, ready-to-wear and accessories.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info-300x150.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info.jpg\" class=\"alignnone size-full wp-image-53734 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"moncler\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-53734\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info.jpg\" alt=\"moncler\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2021\/10\/https___hypebeast.com_image_2021_10_tw-moncler-pour-homme-femme-fragrance-release-info-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Innovation was important for the perfume project.<\/strong><\/p>\n<p>\u201cWhen you enter a Moncler store, you sense innovation. You feel like you are at the forefront of many things,\u201d said Benacin.<\/p>\n<p>The Moncler Genius project, for instance, is a creative hub involving guest designers.<\/p>\n<p>Each Moncler eau de parfum contains a Mountain Woods accord, which is exclusive to the brand and was formulated by Givaudan perfumers. The scents contain a m\u00e9lange of natural and high-tech ingredients.<\/p>\n<p>\u201cThe Mountain Woods accord is the common thread between the women\u2019s and men\u2019s fragrance,\u201d said perfumer Nisrine Grilli\u00e9, in a statement. \u201cFor its woody, outdoors feeling, we used cedarwood. For the stylish sophistication of the house, we worked with a saturation of amber. Together with Antoine Maisondieu, we added sandalwood for its comforting, creamy warmth.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Moncler Pour Femme<\/strong> is a woody musky fragrance conceived by Grilli\u00e9 and Quentin Bisch. The scent\u2019s top includes a \u201cPowdery Snow\u201d accord.<\/p>\n<p>\u201cYou sense the very wide spaces, pure air,\u201d said Benacin.<\/p>\n<p>\u201cQuentin Bisch and myself wanted to keep the freshness and minerality of snow with the warm, comforting sensuality of wood notes,\u201d continued Grilli\u00e9. \u201cMoncler Pour Femme needed to smell powdery like fresh snow, but with a feeling that you really want to wrap yourself up in it. Think of fresh powder on a mountain top with the sunlight shining through the snowflakes \u2014 that is the exclusive Powdery Snow accord we created for this scent.\u201d<\/p>\n<p>Other notes include Italian bergamot, jasmine sambac and heliotrope, plus the Mountain Woods accord, which has amber, cedarwood and sandalwood notes that fuse with a natural vanillin.<\/p>\n<p><strong>Moncler Pour Homme<\/strong> is a woody aromatic created by Maisondieu and Christophe Raynaud that\u2019s meant to channel an alpine forest\u2019s beauty with a heady dose of woody notes. Here, Moncler\u2019s exclusive Alpine Green accord is combined with a clary sage note.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like its fashion, Moncler\u2019s first fragrances \u2014 for women and for men \u2014 mix high-tech and luxurious heritage elements.<\/p>\n","protected":false},"author":4,"featured_media":53733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[54,69,39,46,56,10241,41,10240,10239,43,216],"class_list":["post-53732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-designer","tag-duty-free","tag-dutyfree","tag-fashion","tag-fragrance","tag-interparfums-sa","tag-luxury","tag-moncler-pour-femme","tag-moncler-pour-homme","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=53732"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/53732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/53733"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=53732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=53732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=53732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}