{"id":53795,"date":"2021-10-06T12:43:53","date_gmt":"2021-10-06T11:43:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=53795"},"modified":"2021-10-06T12:43:53","modified_gmt":"2021-10-06T11:43:53","slug":"rimowa-calls-on-rihanna-patti-smith-lebron-james-and-roger-federer-for-star-studded-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/rimowa-calls-on-rihanna-patti-smith-lebron-james-and-roger-federer-for-star-studded-campaign\/","title":{"rendered":"Rimowa calls on Rihanna, Patti Smith, LeBron James and Roger Federer for star-studded campaign"},"content":{"rendered":"

Rimowa has enlisted global superstar Rihanna, legendary artist Patti Smith, pro basketballer LeBron James and top tennis player Roger Federer for its latest campaign, which sees the historic German suitcase maker redefine travel as it seeks to broaden its horizons.<\/p>\n

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With the Covid-19 pandemic having disrupted and changed the way many consumers think about travel, Rimowa is using its \u201cNever Still\u201d campaign as a platform through which to reconsider journeys and movement.<\/strong><\/p>\n

The eclectic and star-studded cast of the campaign reflects this intention in so much as, according to the brand, all four of the celebrities were inspired to reimagine their own relationships with travel by the global disruptions caused by the ongoing health crisis.<\/p>\n

Conceived in collaboration with creative agency Anomaly Berlin, the campaign is made up of four individual videos, brought together by a single hero film featuring a voiceover from Smith, who reads an original poem, and music from British DJ and musician Jamie XX.<\/p>\n