{"id":54076,"date":"2021-10-20T11:37:11","date_gmt":"2021-10-20T10:37:11","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=54076"},"modified":"2021-10-20T11:37:11","modified_gmt":"2021-10-20T10:37:11","slug":"louis-vuitton-reinvents-its-les-extraits-perfumes-with-frank-gehry-designed-bottles","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/louis-vuitton-reinvents-its-les-extraits-perfumes-with-frank-gehry-designed-bottles\/","title":{"rendered":"Louis Vuitton reinvents its Les Extraits perfumes with Frank Gehry-designed bottles"},"content":{"rendered":"

Through five new compositions, Louis Vuitton reinvents the Extrait de Parfum, the purest and most precious form in perfumery. Elevating perfume to an art form, Jacques Cavallier Belletrud and Frank Gehry break the rules and create pure emotion. More than a collaboration, the collection is an encounter, an ode to movement, to its transparency and its fluidity.<\/p>\n


\nAN EXTRAORDINARY JOURNEY<\/strong>
\nWith five olfactory scores that compose an imaginary odyssey, Les Extraits Collection reflects the Spirit of Travel that Louis Vuitton has celebrated since its founding. Going ever farther, towards extraordinary horizons, Les Extraits Collection is inspired by the desire of sublime and spectacular getaways in time and space.<\/p>\n

EXTRAIT DE PARFUM, REINVENTED<\/strong>
\nInspired by Frank Gehry\u2019s unique aesthetics based on movement and distortion, Jacques Cavallier Belletrud pushes hypersensitivity to the extreme, concentrating the quintessence of perfumery. Five fragrances without top, heart, or base notes, deconstructing the very architecture of fragrance, the master perfumer revisits perfume\u2019s major themes, twisting them, expanding them, and exaggerating certain facets, in order to reveal ultimate purity.<\/p>\n

\"\"

A SCULPTURAL ODYSSEY<\/strong>
\nThis is the very first time that Frank Gehry, one of the greatest living masters of architecture, has designed a perfume bottle. Altering the lines of the original shape, the architect\u2019s passion for sailing is expressed with added curves that suggest a transparent sail skimming through space. Taking the form of an imaginary metal flower, the cap reflects sea and spray, and above all, the absolute movement of life.<\/p>\n

A ONE-OF-A-KIND ENCOUNTER<\/strong>
\nA conversation between two masters who create and design, one with his eye, the other with his nose, the sharing of an ideal in both a material form and an invisible one comes to fruition in Les Extraits Collection.<\/p>\n

\"\"

“I wanted to venture where no one goes anymore. To reinvent the notion of an Extrait in a contemporary way. To bring it light, expand matter and lighten things up. I wanted to deconstruct the very architecture of perfume.”<\/em>
\nJacques Cavallier Belletrud<\/p>\n

\"\"

“I wanted to approach the project from a sculptural point of view. To bring something different to perfume. It\u2019s not a finished geometric form, it\u2019s just movement. Visual movement with the added interest of ephemerality.”<\/em>
\nFrank Gehry<\/p>\n