{"id":54157,"date":"2021-10-21T10:58:16","date_gmt":"2021-10-21T09:58:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=54157"},"modified":"2021-10-21T10:58:16","modified_gmt":"2021-10-21T09:58:16","slug":"beefeater-launches-new-london-travel-edition-exclusively-at-dufrys-world-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/beefeater-launches-new-london-travel-edition-exclusively-at-dufrys-world-duty-free\/","title":{"rendered":"Beefeater launches new London Travel Edition exclusively at Dufry’s World Duty Free"},"content":{"rendered":"

Beefeater Gin has announced its latest travel retail exclusive, Beefeater London Travel Edition, to be available in all Dufry\u2019s World Duty Free stores across the UK.<\/p>\n


\nEmbodying the spirit of Beefeater, the Spirit of London, the new bottle hosts the brand\u2019s iconic original liquid but features a new unique label created by a London street artist. With lettering synonymous with the London street art trend, the design is inspired by modern city living and pays tribute to the brand\u2019s heritage and provenance.<\/p>\n

The new look coincides with 200 years of distilling heritage and features key enhancements such as a new bottle shape, modelled on the iconic London brick, with facets that not only highlight the brand name but also better facilitates pouring for bartenders. The updated design modernises key elements of the current bottle, including the iconic Beefeater Yeoman and arched logo. The new bottle uses a 100% recyclable glass bottle, the existing plastic cap has been replaced with a premium embossed, aluminium cap and the label has moved from plastic to paper for a crafted, elegant feel. These reductions have allowed the brand to create an annual saving of 410 tonnes of plastic (equivalent to 17 million standard plastic water bottles).<\/p>\n

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Speaking on the latest edition to the Beefeater line, Murielle Dessenis, Beefeater Global Brand Director said \u201cOur exceptional quality gin is made in the very heart of London at the Beefeater Gin Distillery in Kennington. We\u2019re proud to launch a product so closely linked to our roots and deliver a bottle that showcases our brand\u2019s home.\u201d<\/em><\/p>\n

Commenting on the new Dufry exclusive, Antonio Duva, General Manager Travel Retail EMEA, Americas & Pacific at Pernod Ricard said \u201cBeefeater is the world\u2019s most awarded gin and truly embodies the spirit of London: creative and urban. Our new travel retail exclusive, Beefeater London Travel Edition, is the perfect souvenir or gift, and we are proud to release it with our long-term partner Dufry\u201d.<\/em><\/p>\n

Paul Martin, Dufry UK Liquor Manager adds \u201cWe are thrilled to offer our customers the opportunity to purchase Beefeater London Travel Edition. Beefeater can trace its distilling heritage back to 1820 and is the most experienced in the world, so it\u2019s an honour to present this unique bottle to all our customers when they visit our World Duty Free stores in airports across the UK\u201d.<\/em><\/p>\n

The brand will be hosting activations amplifying the launch at Heathrow airport in London. Throughout October in Heathrow Terminals 2 and 5 Beefeater will be displaying its \u2018Spirit of London\u2019 campaign videos across an array of digital screens and promoting its new Beefeater London Travel Edition alongside Beefeater Blood Orange<\/a> and Beefeater Pink<\/a>, with tasting opportunities available inside Dufry\u2019s World Duty Free stores in Heathrow Terminal 2 and Terminal 5.<\/p>\n

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Beefeater Gin has announced its latest travel retail exclusive, Beefeater London Travel Edition, to be available in all Dufry\u2019s World Duty Free stores across the […]<\/p>\n","protected":false},"author":4,"featured_media":54159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[564,7489,113,10372,5735,963,69,39,5418,5009,10371,216,273],"class_list":["post-54157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-beefeater","tag-beefeater-blood-orange","tag-beefeater-gin","tag-beefeater-london-travel-edition","tag-beefeater-pink","tag-dufry","tag-duty-free","tag-dutyfree","tag-london-heathrow-airport","tag-pernod-ricard-global-travel-retail","tag-the-spirit-of-london","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/54157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=54157"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/54157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/54159"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=54157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=54157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=54157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}