{"id":54840,"date":"2021-12-02T11:18:46","date_gmt":"2021-12-02T11:18:46","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=54840"},"modified":"2021-12-02T13:52:36","modified_gmt":"2021-12-02T13:52:36","slug":"penhaligons-animations-thrill-travellers-at-dubai-and-london-heathrow-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/penhaligons-animations-thrill-travellers-at-dubai-and-london-heathrow-airports\/","title":{"rendered":"Penhaligon\u2019s animations thrill travellers at Dubai and London Heathrow Airports"},"content":{"rendered":"

Bringing to life the unique storytelling of niche fragrance brand Penhaligon\u2019s are stunning activations at Dubai and London Heathrow airports.<\/p>\n

Launched ahead of the holiday season, the animations encourage gifting at two of the top airports in Europe and the Middle East.<\/strong><\/p>\n

\u2018Purveyor\u2019s of Sweet Smelling Memories\u2019<\/strong>
\nThe \u2018Purveyor\u2019s of Sweet Smelling Memories\u2019 animation at London Heathrow Airport Terminal 5<\/strong> (T5), running until the end of December, is centred on a world of perfumery imagination, where each delectable Penhaligon\u2019s gift is dipped in dreams and wrapped in a Christmas miracle. The red and gold space is adorned with candy canes and sweets, complete with fragrance sommeiliers dressed in red nutcracker outfits who are on hand to offer Penhaligon\u2019s Fragrance Profiling Experience. The full Penhaligon\u2019s assortment is showcased, providing travellers with a wide array of gifting options, while a fun hat box game adds theatre to the experience by offering consumers the chance to win a gift-with-purchase.<\/p>\n

Since opening in early November the eye-catching animation space has driven strong conversion.<\/p>\n

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An immersive Portraits Collection experience<\/strong>
\nAt Dubai International Airport<\/strong> Penhaligon\u2019s is featuring in a high-profile pop-up space in Dubai CD Circle 3, which is open until early December. The space immerses travellers in the brand\u2019s iconic Portraits collection via digital screens and an oversized Lord George fragrance bottle. Further brand awareness is being created via digital screen advertising on top of the Dubai Duty Free store in Terminal CD.<\/p>\n

The shopping experience at both animations is elevated through the use of Penhaligon\u2019s digital tools such as Fragrance Profiling and the innovative Magic Monocle. Magic Monocle is a self-discovery tool that enables customers to discover the story behind every Penhaligon\u2019s fragrance by scanning a fragrance bottle with their phone. Key ingredient and olfactive information is presented for each fragrance, allowing consumers to explore the product along with recommendations based on their preference.<\/p>\n

Marvin Blumer, Puig Travel Retail Europe, Middle East & Africa General Manager, commented:
\n\u201cPenhaligon\u2019s is going from strength to strength in travel retail EMEA and has recorded impressive results despite the impact of COVID-19. The brand\u2019s popularity is testament to its compelling product offer and unique storytelling which are clearly resonating with travellers searching for niche fragrances \u2013 a subcategory that is growing faster than the overall fragrance market. Puig is committed to championing the niche fragrance category in travel retail and Penhaligon\u2019s has a leading role to play in driving further expansion.\u201d<\/em><\/p>\n

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Bringing to life the unique storytelling of niche fragrance brand Penhaligon\u2019s are stunning activations at Dubai and London Heathrow airports.<\/p>\n","protected":false},"author":4,"featured_media":54847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093],"tags":[149,1740,69,39,56,10566,2944,4994,43,332,216],"class_list":["post-54840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-dubai-duty-free","tag-dubai-international-airport","tag-duty-free","tag-dutyfree","tag-fragrance","tag-london-heathrow-airport-terminal-5","tag-penhaligons-duty-free","tag-penhaligons","tag-perfume","tag-puig","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/54840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=54840"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/54840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/54847"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=54840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=54840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=54840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}