Prada has unveiled Les Infusions de Prada – a collection of six iconic scents. The collection will be available in carefully selected duty free and travel retail stores around the world; an exclusive launch is under way with World Duty Free at London Heathrow, Madrid and Malaga airports.<\/p>\n
The collection is composed of six iconic scents. Iris, Iris C\u00e8dre, Fleur d\u2019Oranger, V\u00e9tiver, Oeillet and Amande. Each Infusion is described as “a poetic interpretation of a single, emblematic natural ingredient. An elegant confrontation of tradition and modernity.”<\/p>\n
Les Infusions de Prada are represented by the institutional codes of Prada. The vintage flacons are adorned with the classic Prada heritage crest, originally designed in 1913 by Miuccia Prada\u2019s grandfather. In a contemporary twist, a coloured film has been moulded to the base of each bottle, tinting the glass and liquid. Each cap is also differentiated by its own colour.<\/p>\n
Under the creative direction and inspiration of Miuccia Prada, Les Infusions\u00a0de Prada are blended by perfumer Daniela Andrier: creating a refined\u00a0collection of fragrances of rare, sparkling character. Each Infusion reveals\u00a0a distinctive personality. A confident light touch inspiring subtle intensity.<\/p>\n
\u201cIn Les Infusions de Prada there is a rare luxury you don\u2019t often
\nfind nowadays. At first they appear to be very simple, as if you
\nwere tattooing water with an ingredient, but in reality it is a very
\ncomplex formula. In a similar way that water must be at a particular
\ntemperature to create the perfect tea, the base composition allows
\nthe beauty of a flower, wood or fruit to be revealed in a bright and
\nsensitive way.\u201d
\n– Daniela Andrier<\/p>\n<\/p><\/blockquote>\n
Resisting feminine and masculine stereotypes and looking beyond current\u00a0perfume trends, Les Infusions de Prada are the culmination of a reverence\u00a0for the past, an understanding of our place in the present, and the forward looking\u00a0point of view of Prada. They embody the graceful weave of apparent\u00a0contradictions at the heart of Prada: heritage moulded to modernity, poetry\u00a0meeting precision, instinct alongside intellect, subtlety together with power,\u00a0sensuality emphasized by freshness.<\/p>\n
An infusion is a transformative encounter from which the unexpected\u00a0emerges, the new and the familiar. A sensory d\u00e9j\u00e0 vu.\u00a0Les Infusions de Prada dare to recollect with the same emotion as a dream\u00a0\u2013 a subconscious memory that is both powerfully subtle and mysteriously\u00a0compelling. They are a dynamic imprint on the memory that supersedes the\u00a0original ingredient.<\/p>\n
The enigmatic complexity and subversive simplicity of Les Infusions embody\u00a0the transformative allure of Prada.<\/p>\n
Travel Retail & Duty Free facts:<\/strong><\/p>\n
\u2022 The range is all 100ml.
\n\u2022 Available in all travel retail regions, but with extremely selective distribution.
\n\u2022 Travel retail exclusive launch from\u00a0May 2015 with World Duty Free Group<\/a> (Heathrow<\/a>, Madrid<\/a> and Malaga<\/a>). Rolling out to other travel retailers – Dubai Duty Free<\/a>, Qatar Duty Free<\/a>, London Supply (Puerto Iguazu), Dufry<\/a> (Milan Malpensa<\/a>), James Richardson<\/a> (Tel Aviv<\/a>), DFS<\/a> (Abu Dhabi<\/a>) and Gebr Heinemann<\/a> (Frankfurt<\/a>) – in September.
\n\u2022 Additional Asian focus in being placed on the launch, playing to the regional strength of the Prada brand, with DFS (Hong Kong<\/a>), Everrich<\/a> (Taipei<\/a>), CDFG<\/a> (Haitang Bay), Dufry<\/a> (Bali<\/a>), Lotte Duty Free<\/a> (Jakarta<\/a>), Shilla Duty Free<\/a> (Singapore<\/a>), and Sunrise (Beijing<\/a> and Shanghai<\/a>).<\/p>\n