{"id":55554,"date":"2022-01-20T11:07:34","date_gmt":"2022-01-20T11:07:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=55554"},"modified":"2022-01-20T11:08:17","modified_gmt":"2022-01-20T11:08:17","slug":"loreal-celebrates-a-digital-first-lunar-new-year-takeover-with-china-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loreal-celebrates-a-digital-first-lunar-new-year-takeover-with-china-duty-free\/","title":{"rendered":"L\u2019Or\u00e9al celebrates a digital-first Lunar New Year takeover with China Duty Free"},"content":{"rendered":"

In collaboration with China Duty Free Group (CDFG), L\u2019Or\u00e9al Paris ushers in the Lunar New Year by unveiling its digital-first L\u2019Or\u00e9al Paris Maison pop-up in Hainan.<\/p>\n

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Featuring the brands\u2019 newly launched Revitalift Filler HA Serum, a fully integrated online and offline (O+O) takeover comes alive with a series of engaging retailtainments, along with seamless integration onto travellers\u2019 online touchpoints. The takeover runs from January 1 until February 28.<\/strong><\/p>\n

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In celebration of the Year of the Tiger, through different online touchpoints of a traveller\u2019s journey, an invitation is sent to Hainan travelers onto a captivating L\u2019Or\u00e9al Paris virtual shopping experience. Entering to the 1st floor of the virtual pop-up, visitors are invited to a virtual skin consultation with Skin Genius \u2013 L\u2019Or\u00e9al Paris\u2019 skin diagnostics tool powered by advanced artificial intelligence. On the 2nd floor, a laboratory-inspired room allows visitors to explore virtually the science behind the brand\u2019s iconic products, Revitalift Filler HA Serum, Youth Code, Filler Eye Cream for Face, Revitalift Classic and Age Perfect Cell Renew. At the final stop of the journey, guests are able to purchase their desired L\u2019Or\u00e9al Paris products at the CDFG e-shop.<\/p>\n

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Located at the Sanya International Duty-Free Shopping Complex, the immersive experience continues inside the L\u2019Or\u00e9al Paris Maison pop-up decked out in celebratory hues of red and gold, and visuals of roaring tigers. Guests are greeted by the Maison butlers at the entrance where they are introduced to the exclusive launch of the Revitalift Filler HA Serum in Hainan Travel Retail. Visitors may receive a limited-edition L\u2019Or\u00e9al Paris Lunar New Year souvenir after receiving personalized skincare routine recommendation powered by Skin Genius.<\/p>\n

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L\u2019Or\u00e9al has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 29.87 billion euros in 2019 and employs 88,000 people worldwide. As the world\u2019s leading beauty company, L\u2019Or\u00e9al is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,100 people, are at the core of L\u2019Or\u00e9al\u2019s strategy, working to meet beauty aspirations all over the world. L\u2019Or\u00e9al sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.<\/p>\n

To marry the online and offline experience, top Chinese influencer, \u8fdf\u6c60Chichi, held a livestream session on January 13 with CDFG on weibo. During the livestream, she relayed her New Year\u2019s wishes to her fans and travelers, and shared about her favourite L\u2019Or\u00e9al Paris products.<\/p>\n

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\u201cWe are pleased to unveil the L\u2019Or\u00e9al Paris Maison pop-up to celebrate the Year of the Tiger in collaboration with China Duty Free Group. The digitally powered consumer experience is another important milestone for our brand as we continue to reinvent the consumer experience. We are thrilled with the reception and look forward to presenting more exciting adventures for digital savvy travelers across Asia Pacific in the near future,\u201d<\/em> says Arnaud Darde, General Manager of L\u2019Or\u00e9al Paris Travel Retail Asia Pacific.<\/p>\n

\u201cIt is with great pleasure to collaborate with L\u2019Or\u00e9al Paris Travel Retail to create a unique online and offline shopping experience for our travelers in the lead-up to the Lunar New Year celebrations. With L’Or\u00e9al Paris’ commitment to beauty and technology, we hope that this pop-up will deliver a memorable brand experience for our travelers during this festive season at Sanya International Duty Free Shopping Complex,\u201d<\/em> says Grace Wang, General Manager of Perfume & Cosmetics, Central Merchandising Division at China Duty Free Group.<\/p>\n

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In collaboration with China Duty Free Group (CDFG), L\u2019Or\u00e9al Paris ushers in the Lunar New Year by unveiling its digital-first L\u2019Or\u00e9al Paris Maison pop-up in […]<\/p>\n","protected":false},"author":4,"featured_media":55556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,8040,44,69,39,10747,4301,1136,10748,8868,92,216],"class_list":["post-55554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-china-duty-free-group-cdfg","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-hainan-travel-retail","tag-loreal-duty-free","tag-loreal-paris","tag-revitalift","tag-sanya-international-duty-free-shopping-complex","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=55554"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/55556"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=55554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=55554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=55554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}