{"id":55631,"date":"2022-01-27T10:23:07","date_gmt":"2022-01-27T10:23:07","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=55631"},"modified":"2022-01-27T10:23:07","modified_gmt":"2022-01-27T10:23:07","slug":"beefeater-launches-zesty-lemon-gin-for-urban-explorers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/beefeater-launches-zesty-lemon-gin-for-urban-explorers\/","title":{"rendered":"Beefeater launches Zesty Lemon gin for urban explorers"},"content":{"rendered":"<p>Pernod Ricard has added a lemon-flavoured gin to its Beefeater portfolio.<\/p>\n<p><!--more--><\/p>\n<p>Pernod Ricard\u2019s gin arm, The Gin Hub, has created Beefeater Zesty Lemon. Brand founder James Burrough picked \u2018the freshest\u2019 lemons from London\u2019s Covent Garden market to create the new expression.<\/p>\n<p>Master distiller Desmond Payne MBE added natural lemon flavours to the classic Beefeater London Dry Gin base to make Beefeater Zesty Lemon.<\/p>\n<p>Payne said: <em>\u201cCitrus has always been an important element in our gins. It brings freshness to the balance of the overall flavour. <\/em><em>It is also a perfect complement to the classic notes of juniper and the earthier flavour of angelica. Beefeater Zesty Lemon was inspired by the Burrough\u2019s Lemon Gin produced in the 1950s. <\/em><em>This contemporary approach delivers a zingy freshness that makes it perfect for today\u2019s discerning gin drinker. A hint of sweetness on the palate with a burst of zesty lemon on the finish.\u201d<\/em><\/p>\n<p>Bottled at 37.5% ABV, Beefeater Zesty Lemon will be available in 10 countries from March. The RRP will differ from market to market.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon.jpg 650w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon-300x189.jpg 300w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon.jpg\" class=\"alignnone size-full wp-image-55632 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Beefeater-Zesty-Lemon\"    sizes=\"(max-width: 650px) 100vw, 650px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55632\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon.jpg\" alt=\"Beefeater-Zesty-Lemon\" width=\"650\" height=\"410\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon.jpg 650w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Beefeater-Zesty-Lemon-300x189.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/noscript><\/a><\/p>\n<p>Murielle Dessenis, global brand director, said: <em>\u201cWe can\u2019t wait to share Beefeater Zesty Lemon with our \u2018urban explorers\u2019 because it delivers a refreshingly balanced and natural taste.<\/em><\/p>\n<p><em>\u201cOur urban explorers are constantly on the hunt for something new. For these consumers, taste and visual are king, and lemon is currently the top-ranking flavour with high-visual potential.<\/em><\/p>\n<p><em>\u201cOur new flavoured gin is not only vibrant and perfect for Instagram, but citrus has always been at the centre of Beefeater, making it a perfect fit for the brand.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pernod Ricard has added a lemon-flavoured gin to its Beefeater portfolio.<\/p>\n","protected":false},"author":4,"featured_media":55632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7093,7099,7097],"tags":[113,2446,10769,69,39,76,651,10770,216],"class_list":["post-55631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-beefeater-gin","tag-beefeater-gin-duty-free","tag-beefeater-zesty-lemon","tag-duty-free","tag-dutyfree","tag-gin","tag-pernod-ricard","tag-the-gin-hub","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=55631"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/55632"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=55631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=55631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=55631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}