{"id":55643,"date":"2022-01-27T10:35:50","date_gmt":"2022-01-27T10:35:50","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=55643"},"modified":"2022-01-27T10:35:50","modified_gmt":"2022-01-27T10:35:50","slug":"boss-debuts-new-logo-collection-and-campaign-with-kendall-jenner-hailey-bieber-anthony-joshua-and-more","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/boss-debuts-new-logo-collection-and-campaign-with-kendall-jenner-hailey-bieber-anthony-joshua-and-more\/","title":{"rendered":"BOSS debuts new logo, collection and campaign with Kendall Jenner, Hailey Bieber, Anthony Joshua and more"},"content":{"rendered":"<p>Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS.<\/p>\n<p><!--more--><\/p>\n<p>The advertisements showcase models Kendall Jenner, Joan Smalls, Hailey Bieber and German runner Alica Schmidt. Photographer Mikael Jansson captures a series of dynamic studio images with the cast. Branded jackets, hoodies and knits stand out for the colour and black and white portraits.<\/p>\n<p>BOSS SPRING\/SUMMER 2022 CAMPAIGN<\/p>\n<p><iframe title=\"Spring Summer 2022 Campaign | BOSS\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uzFmbPtZjSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>After almost 50 years, BOSS gets a new logo featuring a bolder typeface. In addition to a logo makeover, the brand\u2019s website will also get an update with more pictures, videos, and motivating content, providing for a more immersive purchasing experience.<\/p>\n<p>An extensive range of compelling social-first material, including podcasts, behind the scenes, stories, and vignettes, has been generated. The campaign will be launched globally across all consumer touchpoints, including big social and out-of-home advertising in 35 cities.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-55643-1\" width=\"640\" height=\"619\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/main.mp4?_=1\" \/><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/main.mp4\">https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/main.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u201cWe are absolutely thrilled by this amazing cast for BOSS. The talents and personalities of the campaign perfectly embody what a boss stands for today. Delving into the more personal, emotive, and thoughtful aspects of being a boss in today\u2019s world helps us connect in a more concrete and tangible way to millennials,\u201d<\/strong> shares Daniel Grieder, CEO HUGO BOSS AG.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-768x1023.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-768x1024.jpg\" class=\"alignnone size-large wp-image-55655 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-55655\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-768x1023.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03-680x906.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Joan-Smalls-BOSS-Spring-2022-Campaign03.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-752x1024.jpg 752w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-220x300.jpg 220w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-768x1046.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-680x927.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-752x1024.jpg\" class=\"alignnone size-large wp-image-55654 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 752px) 100vw, 752px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-55654\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-752x1024.jpg\" alt=\"\" width=\"752\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-752x1024.jpg 752w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-220x300.jpg 220w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-768x1046.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02-680x927.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/Hailey-Bieber-BOSS-Spring-2022-Campaign02.jpg 800w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-756x1024.jpg 756w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-221x300.jpg 221w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-768x1041.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-680x921.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-756x1024.jpg\" class=\"alignnone size-large wp-image-55653 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 756px) 100vw, 756px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-55653\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-756x1024.jpg\" alt=\"\" width=\"756\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-756x1024.jpg 756w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-221x300.jpg 221w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-768x1041.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01-680x921.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-Spring-Summer-2022-Campaign01.jpg 800w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8.jpg\" class=\"alignnone size-full wp-image-55652 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55652\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS8-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7.jpg\" class=\"alignnone size-full wp-image-55651 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55651\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS7-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6.jpg\" class=\"alignnone size-full wp-image-55650 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55650\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS6-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4.jpg\" class=\"alignnone size-full wp-image-55648 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55648\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS4-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3.jpg\" class=\"alignnone size-full wp-image-55647 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55647\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS3-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2.jpg\" class=\"alignnone size-full wp-image-55646 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55646\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS2-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1.jpg\" class=\"alignnone size-full wp-image-55645 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55645\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS1-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-680x657.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS.jpg\" class=\"alignnone size-full wp-image-55644 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-55644\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS.jpg\" alt=\"\" width=\"720\" height=\"696\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS.jpg 720w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-300x290.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/01\/BOSS-680x657.jpg 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript><\/a><\/p>\n<p><em>&#8220;Bold faces, bolder personality: it&#8217;s a new era for BOSS. We find inspiration in those who chase their dreams with courage and conviction, in those who define their own path, and in those with an unstoppable zest for life. Every one of us is the author of our own stories &#8211; how you tell it is up to you. So we say: BE YOUR OWN BOSS.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Also on Duty Free Hunter this week&#8230;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6CJTzVOFkp\"><p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/boss-debuts-bold-new-logo-as-it-hits-the-slopes-for-the-hahnenkamm\/\">BOSS debuts bold new logo as it hits the slopes for the Hahnenkamm<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;BOSS debuts bold new logo as it hits the slopes for the Hahnenkamm&#8221; &#8212; Duty Free Hunter\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/boss-debuts-bold-new-logo-as-it-hits-the-slopes-for-the-hahnenkamm\/embed\/#?secret=5nMS7bubuZ#?secret=6CJTzVOFkp\" data-secret=\"6CJTzVOFkp\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hugo Boss goes for a brand refresh with its BOSS spring-summer 2022 campaign called #BEYOUROWNBOSS.<\/p>\n","protected":false},"author":4,"featured_media":55656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7101,7088,7083,7095,1,477,7091,7093,7092,7100,7094,7096],"tags":[10775,10774,581,10772,69,39,46,7644,380,2468,1323,886,10777,10776,7170,216],"class_list":["post-55643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-electronics-gadgets","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","category-toys-gifts","category-watches","category-writing-instruments","tag-anthony-joshua","tag-beyourownboss","tag-boss","tag-boss-spring-2022","tag-duty-free","tag-dutyfree","tag-fashion","tag-hailey-bieber","tag-hugo-boss","tag-hugo-boss-duty-free","tag-joan-smalls","tag-kendall-jenner","tag-logo","tag-new-brand","tag-new-logo","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=55643"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/55656"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=55643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=55643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=55643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}