{"id":55738,"date":"2022-02-03T10:59:16","date_gmt":"2022-02-03T10:59:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=55738"},"modified":"2022-02-03T10:59:16","modified_gmt":"2022-02-03T10:59:16","slug":"burberry-deploys-strength-and-power-in-new-ss22-campaigns","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-deploys-strength-and-power-in-new-ss22-campaigns\/","title":{"rendered":"Burberry deploys strength and power in new SS22 campaigns"},"content":{"rendered":"

Burberry has revealed its Spring\/Summer 2022 campaign, exploring the power of self-expression.<\/p>\n

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Embodying the house\u2019s code of duality, the menswear and womenswear collections are captured from multiple perspectives. Individual artistic interpretations forge a bridge between two photographers. Raw studio shots by Mert and Marcus are contrasted with intimate, candid shots by photographer Chris Rhodes, taken backstage at the Spring\/Summer 2022 presentations. The differing perceptions allow the collections to transfigure in their different viewpoints.<\/p>\n

Burberry\u2019s Spring\/Summer 2022 collections by Riccardo Tisci, further explore the idea of identity with narratives around femininity and masculinity, emphasising fluidity and the power of self-expression. The collections challenge the traditional, iconic silhouettes that are deconstructed and rebuilt in strong and striking silhouettes and the collections brim with a sense of youthful and sensual energy.<\/p>\n

The campaign plays on the collection\u2019s themes, capturing a union of models together in harmony and focusing on bold shapes and details. An embodiment of a confident attitude \u2013 freedom of expression, strength and power.<\/p>\n

https:\/\/youtu.be\/F2oQtmwDDIk<\/p>\n

“The Spring\/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus\u2019 pure youthful energy with Chris Rhodes\u2019 raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that\u2019s powerful and full of life. Like an awakening.”<\/em>
\nRiccardo Tisci, Chief Creative Officer<\/p>\n

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Burberry has revealed its Spring\/Summer 2022 campaign, exploring the power of self-expression.<\/p>\n","protected":false},"author":4,"featured_media":55747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,7083,7095,1,477,7091,7093,7084,7086,7085,7092,7094,7096],"tags":[65,224,2494,10804,69,39,46,41,7364,216],"class_list":["post-55738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","category-sunglasses-eyewear","category-watches","category-writing-instruments","tag-accessories","tag-burberry","tag-burberry-duty-free","tag-burberry-spring-summer-2022","tag-duty-free","tag-dutyfree","tag-fashion","tag-luxury","tag-riccardo-tisci","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=55738"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/55747"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=55738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=55738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=55738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}