{"id":55862,"date":"2022-02-09T11:33:24","date_gmt":"2022-02-09T11:33:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=55862"},"modified":"2022-02-09T11:33:24","modified_gmt":"2022-02-09T11:33:24","slug":"ysl-beauty-taps-barbie-ferreira-as-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ysl-beauty-taps-barbie-ferreira-as-new-brand-ambassador\/","title":{"rendered":"YSL Beauty taps Barbie Ferreira as new Brand Ambassador"},"content":{"rendered":"

The \u201cEuphoria\u201d actress will be part of a new group of beauty icons formed by the prestige beauty brand.<\/p>\n


\nYSL Beauty is targeting Gen Z consumers with its newest brand ambassador.<\/strong><\/p>\n

The prestige beauty brand has tapped \u201cEuphoria\u201d actress Barbie Ferreira as its latest U.S. brand ambassador. Ferreira is part of a new group of beauty icons formed by the brand to \u201cappeal to the Gen Z consumer and embody the brand\u2019s values of boldness, community and connection,\u201d according to YSL Beauty.<\/p>\n

\u201cI\u2019ve never shied away from expressing myself through makeup,\u201d Ferreira said in a statement. \u201cMakeup is a passion of mine, and I\u2019m so excited and honored to be working with YSL Beauty and the legacy the brand has built.\u201d<\/p>\n

Ferreira will be featured in a series of digital campaigns promoting YSL Beauty\u2019s makeup and its heritage fragrance, Black Opium. The actress\u2019 first campaign promotes the brand\u2019s new Lash Clash Mascara, which features the brand\u2019s biggest mascara brush to date and is said to deliver more than 200 percent more volume to the lashes.<\/p>\n

\u201cBarbie represents the brand\u2019s vision of the future, pushing boundaries in both culture and beauty with freedom of expression at our core,\u201d<\/em> said David Iop, vice president of global communications and image at YSL Beauty. \u201cWe recognize her as a unique, inspired creative who inspires her community to embrace their edge and individuality.\u201d<\/em><\/p>\n

The actress\u2019 appointment is fitting for the brand\u2019s focus on Gen Z. Ferreira\u2019s hit HBO show \u201cEuphoria\u201d is known for inspiring makeup trends among the generation for its use of bold colors, graphic eyeliner looks and ample usage of glitter. \u201cEuphoria\u201d is airing its second season, with the show continuing its affinity for creating bold, yet emotional makeup looks.<\/p>\n

\"YSL

The \u201cEuphoria\u201d actress will be part of a new group of beauty icons formed by the prestige beauty brand.<\/p>\n","protected":false},"author":4,"featured_media":55863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7085],"tags":[10454,45,44,69,39,644,216,2254,8715],"class_list":["post-55862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-skincare-and-haircare","tag-barbie-ferreira","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-euphoria","tag-travel-retail","tag-ysl-beauty","tag-ysl-beauty-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=55862"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/55862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/55863"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=55862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=55862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=55862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}