{"id":56048,"date":"2022-02-24T10:10:27","date_gmt":"2022-02-24T10:10:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=56048"},"modified":"2022-02-24T10:10:27","modified_gmt":"2022-02-24T10:10:27","slug":"givenchy-and-kendall-debut-the-new-kenny-bag-in-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/givenchy-and-kendall-debut-the-new-kenny-bag-in-global-campaign\/","title":{"rendered":"Givenchy (and Kendall) debut the new \u201cKenny\u201d bag in global campaign"},"content":{"rendered":"

Givenchy reveals its global advertising campaign for Spring-Summer 2022, produced by Creative Director Matthew M. Williams and lensed by the Korean-born German photographer Heji Shin.<\/p>\n

<\/p>\n

The Spring-Summer 2022 campaign sees Kendall Jenner return, alongside other renowned talents, dressed in key looks and carrying Givenchy’s statement handbag of the season: the Kenny.<\/strong><\/p>\n

In a series of arresting colour and black and white images, this campaign captures the energy of the Spring-Summer 2022 ready-to-wear collection and the excitement of the House’s collaboration with the American artist Josh Smith, who brings a hint of subversion to the campaign visuals with his colourful, freestyle brushwork.<\/p>\n

\u201cIt was incredible to partner so closely with Josh\u2013someone whose electric work and unencumbered perspective I\u2019ve long admired\u2013on all aspects of this collection including this campaign. To me, his artistic vision represents Givenchy\u2019s modern ethos, and I\u2019m grateful that Josh has let me\u2013and, now, so many others\u2013fully step into and explore his world.”<\/em><\/p>\n

Matthew M. Williams<\/p>\n