The campaign stars Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards, the ensemble of evocative women personify Lola\u2019s attitude. Taking the reins. Commanding their space. Each with confidence and control.<\/p>\n
Captured by the visionary Torso Solutions and styled by Suzanne Koller, the campaign speaks a distinctive visual language \u2013 functional yet spirited \u2013 which captures Lola\u2019s attitude from every angle. Orbiting Lola, the campaign locks onto the bag\u2019s gravitational pull \u2013 an irresistible force that reaffirms Lola\u2019s status as a signature Burberry bag.<\/p>\n
The Lola bag is available in a variety of sizes, styles and colourways, from pale vanilla and camel to natural raffia and black. Available to purchase globally in Burberry stores and online.<\/p>\n
https:\/\/twitter.com\/Burberry\/status\/1511267799011835906?cxt=HHwWhICyicyDjfkpAAAA<\/p>\n
“Lola, at the very core, embodies an attitude \u2013 she is strong, sensual and intelligent all at once. An ode to strong women the world over. For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle. Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola.”<\/em> TORSO SOLUTIONS BELLA HADID
\nRiccardo Tisci, Burberry Chief Creative Officer<\/p>\n
\n“Working on this Burberry campaign was a really special experience, we worked with an incredible team to produce our vision, including DoP Daniel Landin and innovative camera rig inventor Tony Hill. In a moment in which the Chroma Studio dominates film and TV production, we are interested in seeing what\u2019s beneath the layers of visual effects \u2013 giving shape to a surreal fantasy of image-making.\u2019 We imagined the Lola woman as the catalyst of the campaign, in which her natural momentum propels the kinetic movement seen in the film. She is in control of her image, exposing the mechanics of their production \u2013 and taking agency over the complex machinery of contemporary life.”<\/em><\/p>\n
\n“It was amazing to work with Riccardo and the Burberry family again and I absolutely loved shooting this campaign! I always have the best time on set, there was so much energy and it was great to work with a mixture of incredibly talented people”<\/em><\/p>\n![\"\"](\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2022\/04\/1649152548037.jpg\")