{"id":56916,"date":"2022-04-19T14:31:57","date_gmt":"2022-04-19T13:31:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=56916"},"modified":"2022-04-19T14:31:57","modified_gmt":"2022-04-19T13:31:57","slug":"bombay-sapphire-introduces-new-citron-presse-gin","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bombay-sapphire-introduces-new-citron-presse-gin\/","title":{"rendered":"Bombay Sapphire introduces new Citron Press\u00e9 Gin"},"content":{"rendered":"

Bombay Sapphire has released a lemon-flavoured gin inspired by the Tom Collins cocktail, called Citron Press\u00e9.<\/p>\n

<\/p>\n

The expression follows the release of Bombay Bramble in 2020, a berry-flavoured gin based on the Bramble cocktail. At the time, it was said to be \u2018transformational for the coloured gin category\u2019.<\/p>\n

Natasha Curtin, global vice-president for Bombay Sapphire, said: \u201cEach of the products within our flavoured gin portfolio are inspired by iconic cocktails.<\/em><\/p>\n

\u201cAfter the successful launch of Bombay Bramble, we began to seek inspiration for our next flavour expression to continue to build out our portfolio and elevate the flavoured gin category.\u201d<\/em><\/p>\n

The bottling was inspired by the Tom Collins cocktail, a long serve made from gin, lemon juice, sugar, and carbonated water.<\/p>\n

Citron Press\u00e9 combines the brand\u2019s London Dry Gin with the taste of Mediterranean lemons. The 37.5% ABV gin is made with no added sugar.<\/p>\n

\"\"

According to the brand, the hand-picked lemons were harvested early in the season to capture their \u2018zesty, citrus notes\u2019 before being hand-peeled and concentrated to create a 100% \u2018natural\u2019 fruit infusion.<\/p>\n

The gin brand recently added another lemon-flavoured variant to its portfolio: Bombay Sapphire Premier Cru Murcian Lemon<\/a>.<\/p>\n

Curtin added: \u201cThe creation of Bombay Citron Press\u00e9 gave us the opportunity to allow gin fans to enjoy a taste of the familiar, but with a twist, offering a naturally refreshing taste alternative to the traditional G&T.\u201d<\/em><\/p>\n

Curtin noted that flavours provide a way to recruit new drinkers into the category and to the brand.<\/p>\n

She continued: \u201cOverall, innovation remains a critical driver of growth. Globally representing 15% of total gin, rising to 23% in more mature gin markets in Europe. Flavours are the growth driver within innovation representing 10% of the total category.\u201d<\/em><\/p>\n

Citron Press\u00e9 can be served long over ice with tonic and a squeeze of lemon, or mixed with soda, or cloudy lemonade. It is also recommended used as the base in \u2018complex\u2019 serves such as a White Lady or Southside Fizz.<\/p>\n

Bombay Citron Press\u00e9 is priced at RRP \u00a323 (US$30) per 700ml and will be available in major retailers across the UK from later this month.\u00a0During the summer, the new gin will roll out across Australia, Andorra, Austria, Belgium, Switzerland, Germany, Denmark, Spain, France, Ireland and Portugal.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bombay Sapphire has released a lemon-flavoured gin inspired by the Tom Collins cocktail, called Citron Press\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":56917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[217,11151,399,11152,2973,69,39,76,216],"class_list":["post-56916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bacardi","tag-bombay-citron-presse","tag-bombay-sapphire","tag-bombay-sapphire-citron-presse","tag-bombay-sapphire-duty-free","tag-duty-free","tag-dutyfree","tag-gin","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/56916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=56916"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/56916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/56917"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=56916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=56916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=56916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}