{"id":57021,"date":"2022-04-21T10:59:33","date_gmt":"2022-04-21T09:59:33","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=57021"},"modified":"2022-04-21T10:59:33","modified_gmt":"2022-04-21T09:59:33","slug":"nars-connects-with-travellers-via-nonstop-nars-virtual-world-journey","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/nars-connects-with-travellers-via-nonstop-nars-virtual-world-journey\/","title":{"rendered":"NARS connects with travellers via NONSTOP NARS Virtual World Journey"},"content":{"rendered":"

NONSTOP NARS Virtual World is NARS\u2019 first 3D Virtual Animation (VA) designed to inspire traveling consumers to discover the prestige brand\u2019s Travel Exclusive products and bestsellers before their trips.<\/p>\n

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Debuted in April, the digital platform creates a new pre-trip touchpoint for NARS to connect with travellers and drive brand awareness and excitement across the entire online-to-offline (O2O) consumer journey.<\/p>\n

With the launch, NARS is bringing a unique, audacious and immersive experience to travel retail. Underpinned by NARS\u2019 forward-thinking approach to beauty and creative expression, the VA welcomes travellers into an engaging digital world to explore the brand\u2019s artistry through self-discovery, gamification (powered by virtual currency \u2018NCOIN\u2019) and educational content.<\/p>\n

Backed by Shiseido Travel Retail\u2019s Chinese traveller insights, the VA was developed in response to post-pandemic consumer behaviour and expectations. It offers a personalizable, mobile-first experience that encourages on-platform digital interaction while driving online shoppers to a physical animation space \u2013 innovatively addressing the limitations of space and consumer reach in travel retail.<\/p>\n

NONSTOP NARS Virtual World is supported by the #NONSTOPNARS omnichannel campaign incorporating digital and physical NARS experiences for Chinese travellers throughout 2022. The campaign will be amplified through digital media, owned media, KOL activity, retailer e-commerce and an in-store activation planned for later in the year.<\/p>\n

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The NONSTOP NARS Virtual World Journey<\/strong><\/p>\n

Based on the theme \u2018IT\u2019S NONSTOP TIME\u2019, the NONSTOP NARS Virtual World draws inspiration from an abstract clock, with bold architectural elements, lighting effects and strong branding. Decked in vibrant red, this dynamic brand universe enables users to create round-the-clock looks using NARS products. The showcase features NARS\u2019 bestselling makeup range, with a focus on its Travel Exclusive collection of products throughout the year \u2013 starting with the Light Reflecting Setting Powder Jumbo.<\/p>\n

As they begin their NONSTOP NARS journey, users are invited to register for an account and create their own custom NARS Avatar (NAVATAR) by choosing an outfit, hairstyle and makeup look. Using the Look Book feature, they can browse a full set of NARS makeup to try on their NAVATAR and share their final look in WeChat.<\/p>\n

Following their virtual makeover, users are greeted by their customized NAVATAR at the NONSTOP Hall \u2013 the central starting point of the NONSTOP NARS experience where users can navigate to three other experiential zones: NONSTOP Community, NONSTOP Discovery and NONSTOP Play. Each of these \u2018rooms\u2019 feature engaging content to encourage self-exploration and gamification to drive interaction. By completing tasks throughout the VA experience (as well as physically instore), users are rewarded with virtual currency \u2018NCOIN\u2019 which can be used to redeem exclusive GWPs and samples.<\/p>\n

\u2756 NONSTOP Hall<\/strong> is the main gallery at the heart of NONSTOP NARS Virtual World where users can discover NARS\u2019 latest featured products, promotions and events. The hero product \u2013 Light Reflecting Setting Powder Jumbo \u2013 takes the spotlight in the space as a striking 3D animation.<\/p>\n

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\u2756 NONSTOP Community<\/strong> features expert beauty content from NARS and KOLs \u2013 such as Rita \u963f \u96ef, \u522b\u53eb\u6211\u5c0f\u96ef, and \u718a\u718a\u5976\u91d1 \u2013 that users can interact with. KOL posts on Weibo featuring the NARS Travel Retail Exclusive Collection will be shared on the Community Wall.<\/p>\n

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\u2756 NONSTOP Discovery<\/strong> is an educational space with image and video content where users can browse a wide assortment of NARS products by category, learn more about the product details, add items to their wish list, and purchase them through the retailer\u2019s e-commerce site.<\/p>\n

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\u2756 NONSTOP Play<\/strong> is an interactive gaming area constantly refreshed with new games based on the latest featured product. The current \u2018Light Reflecting Powder Power\u2019 game challenges users to deflect a ball to hit as many powder blocks as possible in one minute to earn NCOINS.<\/p>\n

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NONSTOP Play Exclusive Launch with China Duty Free Group<\/strong><\/p>\n

Shiseido Travel Retail has teamed up exclusively with China Duty Free Group (CDFG) for the initial launch of NONSTOP NARS Virtual World. The launch will be further amplified by a rollout of online and offline promotional activities across CDF\u2019s digital platforms and on-counter at Sanya International Duty Free Shopping Complex, Hainan.<\/p>\n

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NONSTOP NARS Virtual World is NARS\u2019 first 3D Virtual Animation (VA) designed to inspire traveling consumers to discover the prestige brand\u2019s Travel Exclusive products and […]<\/p>\n","protected":false},"author":4,"featured_media":57023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7086,7085],"tags":[5877,44,69,39,85,715,2709,11187,11186,3997,216],"class_list":["post-57021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-china-duty-free-group","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-make-up","tag-makeup","tag-nars-duty-free","tag-nonstop-nars","tag-nonstop-nars-virtual-world","tag-shiseido-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=57021"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/57023"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=57021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=57021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=57021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}