In a context of recovery of the travel retail industry, a time when online + offline traffic generation has become a must-have for a strong and sustainable bounce back, L\u2019Or\u00e9al Travel Retail paves the way with strong and long-term partnerships to reattract the travellers to Duty Free Beauty.<\/p>\n
Co-created with Tripadvisor, L\u2019Or\u00e9al Travel Retail, in partnership with Dufry, has just launched \u201cBeauty to Go\u201d for a strong media and data partnership to engage with UK and US travellers.<\/strong><\/p>\n \u201cBeauty to Go\u201d highlights clearly L\u2019Or\u00e9al Travel Retail\u2019s ambition to disrupt the existing models and accelerate on its Online + Offline engagement roadmap with one objective in mind: supporting the bounce back to conquer top traveling nationalities \u2013 British & Americans \u2013 on digital savvy markets.<\/p>\n A PROJECT WITH MANY OPPORTUNITIES<\/strong><\/p>\n \u201cBeauty to Go\u201d is a project with many opportunities to boost engagement with confirmed travellers on a L\u2019Or\u00e9al Travel Retail dedicated page and offering \u201cClick and Collect\u201d Duty-Free services.<\/p>\n Gianguido Bianco, the Managing Director of L\u2019Or\u00e9al Travel Retail EMEAI says; Justin Reid, Director of Media, Destinations, Hotels and Growth at Tripadvisor adds: A NEW CONVENIENT, CONNECTED AND ENGAGING CONSUMER EXPERIENCE<\/strong><\/p>\n Each visitor browsing on Tripadvisor to prepare an upcoming travel is targeted by media ads displayed on Tripadvisor channels and promotes L\u2019Or\u00e9al brands in Duty Free by redirecting them to an exclusive \u201cBeauty to Go\u201d landing page. Visitors then access to a selection of L\u2019Or\u00e9al Travel Retail bestsellers and can Reserve & Collect on Dufry site or buy at the airport.<\/p>\n J\u00falia S\u00e8ve, the Managing Director of L\u2019Or\u00e9al Travel Retail Americas states: Javier Gonzalez, the Chief Digital Officer of Dufry Group, says;
\n\u201cThis partnership is a true game changer for L\u2019Or\u00e9al Travel Retail EMEAI, as we are delivering a never seen before O+O activation, powered by a thorough data-driven approach. We are delighted to collaborate with both Tripadvisor and Dufry to support the traffic recovery in a key region like the UK and to boost the engagement of the UK travellers\u00a0to Duty Free P&C. While we keep bringing beauty for all travellers\u00a0via our unique brand portfolio, we are now stepping up the game in terms of tailored and connected experiences for our customers, leveraging all beauty engagement touchpoints.\u201d<\/em><\/p>\n
\n\u201cWe\u2019re excited to launch this partnership and look forward to seeing the response from our global audience of highly engaged travel shoppers, who are eager to return to international travel. This is the very best type of campaign \u2013 one that brings genuine value to both our advertising partner and to Tripadvisor customers. The partnership is not only innovative in its execution, but will also help create meaningful connections between L\u2019Oreal and Tripadvisor customers, who are actively booking their summer travel.\u201d<\/em><\/p>\n
\n\u201cWe are excited about this breakthrough partnership which gives us a unique opportunity to conquer American travellers, leveraging the unique reach and audience of Tripadvisor as #1 travel destination platform in the US, to build awareness on Duty Free travel retail channel and online Reserve & Collect service and to engage them with specific tailored L\u2019Or\u00e9al product offers.\u201d<\/em><\/p>\n
\n\u201cWe are proud to contribute to this new initiative which fits very well in our online strategy of engaging with travellers\u00a0from the moment they plan a trip to when they get back home. Through this collaboration<\/em>
\nwith L\u2019Or\u00e9al, Tripadvisor and our Reserve & Collect platform we can offer travellers\u00a0an easy-to-use access to their preferred beauty selection.\u201d<\/em><\/p>\n