{"id":57419,"date":"2022-05-11T12:34:50","date_gmt":"2022-05-11T11:34:50","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=57419"},"modified":"2022-05-11T12:34:50","modified_gmt":"2022-05-11T11:34:50","slug":"victorinox-teams-with-tripidi-for-shop-in-shop-at-munich-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/victorinox-teams-with-tripidi-for-shop-in-shop-at-munich-airport\/","title":{"rendered":"Victorinox teams with Tripidi for shop-in-shop at Munich Airport"},"content":{"rendered":"

Victorinox, maker of the \u201cOriginal Swiss Army Knife\u201d, and specialist German retailer Tripidi, have continued to gain strong traction in the key German travel retail market with the opening of a new multicategory space at Munich Airport.<\/p>\n


\nLocated in Terminal 2 Level 5 Non-Schengen, the airside corner is Victorinox\u2019s biggest-ever multicategory space in Europe travel retail outside of Switzerland and reinforces the importance of the region in the brand\u2019s travel retail expansion.<\/p>\n

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Victorinox\u2019s partnership with Tripidi is focused on growing the brand\u2019s presence in European travel retail, drawing on strong synergies between Victorinox\u2019s multicategory offer and Tripidi\u2019s unique retail concept, which brings together a number of iconic European brands, including Lamy<\/a>, WMF and Fissler. The partners have now collaborated on six openings in travel retail, with the Munich space joining four doors in Frankfurt Airport and a shop-in-shop in Vienna Airport.<\/p>\n

The Munich Airport shop-in-shop joins Victorinox\u2019s more than 100 other points of sale in Europe travel retail and centers on a broad selection of the iconic multitool \u2013 one of the largest such assortments in travel retail – displayed on bespoke furniture aimed at improving the customer experience. This is complemented by a curated selection of products from across Victorinox\u2019s multicategory offer including products from the brand\u2019s travel gear range, fragrance collection and household knives assortment including cutting boards. Highlights include luggage from Victorinox\u2019s Spectra 3.0 collection, backpacks from the new Touring 2.0 line and the Wood (masculine) and First Snow (feminine) fragrances.<\/p>\n

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Jennifer Noelle, Tripidi Founder and Managing Partner, commented: “We are very happy to expand our successful long-term partnership with Victorinox to another major location in Munich Airport. As an iconic Swiss brand, Victorinox is a perfect fit within our retail offer, joining several other leading European brands. While well-known for its world-famous Swiss Army Knives, we are delighted to offer shoppers an experience of the broader Victorinox product universe. Special thanks to the whole Victorinox Team for the joint effort to realize this great project.”<\/em><\/p>\n

Florent Breton, Victorinox Senior Sales Manager EMEA Travel Retail, added: \u201cOur thanks go to Tripidi for supporting the brand\u2019s expansion in Europe \u2013 a critical market for Victorinox as we continue to grow in travel retail and raise awareness of our multicategory offer. Tripidi has a bold and innovative retail concept which provides a fantastic platform for us to reach a diverse customer mix and showcase our innovations alongside a diverse mix of iconic brands. We look forward to continued growth and collaboration as we seek our further expansion opportunities.\u201d<\/em><\/p>\n

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Victorinox, maker of the \u201cOriginal Swiss Army Knife\u201d, and specialist German retailer Tripidi, have continued to gain strong traction in the key German travel retail […]<\/p>\n","protected":false},"author":4,"featured_media":57421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,7083,7095,1,477,7091,7093,7092,7100,7094,7096],"tags":[65,69,39,5726,216,11218,3628,10585,11080,7757,11273],"class_list":["post-57419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","category-toys-gifts","category-watches","category-writing-instruments","tag-accessories","tag-duty-free","tag-dutyfree","tag-munich-airport","tag-travel-retail","tag-tripidi","tag-victorinox","tag-victorinox-duty-free","tag-victorinox-fragrances","tag-victorinox-luggage","tag-victorinox-swiss-army-knives"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=57419"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/57419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/57421"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=57419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=57419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=57419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}